- E-commerce acts as the largest channel for total sales of smartphones and TV during this festive season with 55-60% of smartphone sales & 40-45% of TV Sales.
- Consumers preferred E-commerce due to high discount offers. It has wide reached in smaller markets where the offline distribution is still weak, fast deliveries and no-cost EMI offers to attract them, Online shopping is becoming a part of life and also a habit in large cities.
- Smartphone online sales touched 55-60% of total category sales previous month, while online sales of television were 40-45% touched in online sales.
E-commerce contribution to total sales of smartphones and Television went on a new level this festive season.
E-commerce acts as the largest channel for total sales of smartphones and TV during this festive season with 55-60% of smartphone sales & 40-45% of TV Sales
Consumers preferred E-commerce due to high discount offers. It has wide reached in smaller markets where the offline distribution is still weak, fast deliveries and no-cost EMI offers to attract them, Online shopping is becoming a part of life and also a habit in large cities.
Madhav Sheth (CEO) realme India Said that the contribution of e-commerce in overall smartphone sales has increased because of the consumer getting a variety of choices and eCommerce platforms extending the delivery services level to tier 3 and 4 Markets.
Vikas Agarwal general manager of one plus India Said that online “ For Smartphone, online has become a dominating sales channel this festive season and could account for almost 60% of total sales”, The festive month is a very crucial period for the industry and it contributes approx 30% of annual sales he said.
Last month overall Indian market sells television about 4 lakh units a month and online focussed Xiaomi said it sold over six lakhs television in previous months.
Leading television makers dropped their televisions cost in e-commerce much more than in offline three industry executives said.
Manish Sharma (CEO) Panasonic India said e-commerce focussed products and attractive cost proposition drove online sales of television “It’s just not the online focussed but even the large omnichannel brands are now focussing on growing television e-commerce business. The trend is becoming similar to smartphones”, he said.
Sales of televisions up to 43 inches screen size acquired 65% of the overall market by the unit sold, the market shifted to e-commerce pushing up the online contribution sales in brick and mortar stores remained still this festive season despite good demand for large screens television due to a decline in the units sold in the sub 43” segment.
Confederation of All India Traders (CAIT) and all India mobile retailers association had criticized e-commerce platforms and brands, due to the offering the huge discounts on smartphones and television Because of the sales of brick-and-mortar stores decrease 30-40% in sales.
Reduction in goods and services tax collection in October month was not affected by the economic slowdown but it was a result of major offline sales shifting to e-commerce during the festive season where products were sold at huge discount offers this leads to lower tax payouts.
