E-Commerce Acts As Largest Channel For Smartphone & TV Sales
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E-Commerce Acts As Largest Channel For Smartphone & TV Sales

E-Commerce Channel Retailers- Next Big Brand
Pritish raj
Written by Pritish raj
[email protected] | Noida | Published on: November-05-2019 07:20 PM
  • E-commerce acts as the largest channel for total sales of smartphones and TV during this festive season with 55-60% of smartphone sales & 40-45% of TV Sales.
  • Consumers preferred E-commerce due to high discount offers. It has wide reached in smaller markets where the offline distribution is still weak, fast deliveries and no-cost EMI offers to attract them, Online shopping is becoming a part of life and also a habit in large cities.
  • Smartphone online sales touched 55-60% of total category sales previous month, while online sales of television were 40-45% touched in online sales.

E-commerce contribution to total sales of smartphones and Television went on a new level this festive season.

E-commerce acts as the largest channel for total sales of smartphones and TV during this festive season with 55-60% of smartphone sales & 40-45% of TV Sales

Consumers preferred E-commerce due to high discount offers. It has wide reached in smaller markets where the offline distribution is still weak, fast deliveries and no-cost EMI offers to attract them, Online shopping is becoming a part of life and also a habit in large cities.

Madhav Sheth (CEO) realme India Said that the contribution of e-commerce in overall smartphone sales has increased because of the consumer getting a variety of choices and eCommerce platforms extending the delivery services level to tier 3 and 4 Markets.

Vikas Agarwal general manager of one plus India Said that online “ For Smartphone, online has become a dominating sales channel this festive season and could account for almost 60% of total sales”, The festive month is a very crucial period for the industry and it contributes approx 30% of annual sales he said.  

Last month overall Indian market sells television about 4 lakh units a month and online focussed Xiaomi said it sold over six lakhs television in previous months.

Leading television makers dropped their televisions cost in e-commerce much more than in offline three industry executives said.

Manish Sharma (CEO) Panasonic India said e-commerce focussed products and attractive cost proposition drove online sales of television “It’s just not the online focussed but even the large omnichannel brands are now focussing on growing television e-commerce business. The trend is becoming similar to smartphones”, he said.

Sales of televisions up to 43 inches screen size acquired 65% of the overall market by the unit sold, the market shifted to e-commerce pushing up the online contribution sales in brick and mortar stores remained still this festive season despite good demand for large screens television due to a decline in the units sold in the sub 43” segment.

Confederation of All India Traders (CAIT) and all India mobile retailers association had criticized e-commerce platforms and brands, due to the offering the huge discounts on smartphones and television Because of the sales of brick-and-mortar stores decrease 30-40% in sales.

Reduction in goods and services tax collection in October month was not affected by the economic slowdown but it was a result of major offline sales shifting to e-commerce during the festive season where products were sold at huge discount offers this leads to lower tax payouts.

About the author

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career.
Highly enthusiastic about brands and startups, he aims to be a travel content creator.

9113327413 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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