• About
  • Contact
Thursday, June 30, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels

Abdul Kadir Khan by Abdul Kadir Khan
July 2, 2021
in Insight
Reading Time: 3 mins read
A A
2
Bewakoof.com: Next Big Brand

Bewakoof.com: Next Big Brand

There was a time when we used to buy apparel on the basis of the quality of the fabrics. We were least concerned about the design parts. We used to accept already designed clothes like generally printed items, clothes with random celebrity pictures. At that time, Siblings were identified through the same kind of apparels. One person from the whole family used to do the shopping for maximum apparels.

Currently, things have changed a lot. Even 4-5 years old children have their own likes and dislike about their clothing. Quirky t-shirt is a new trend among the customers who are mainly between the age group of 17-35 years. Bewakoof.com is a popular brand name among those who like funny, humourous, creative, and trending topics related to apparel.

Beginning of Bewakoof

IIT Bombay Civil Engineering graduates Prabhkiran Singh and Siddharth Munot had a dream to be a successful entrepreneur. To fulfill their dreams, they selected different fields to start their own ventures. 

Prabhkiran started his lassi startup outside his college with the name Khadke gLASSI but failed. Siddharth also became a part of an education startup but did not get much success. After failing in their separate ventures, they came together and decided to do the joint business of T-shirt printing.  Initially, they targeted the college students for selling the t-shirts.

After finalizing the business idea in 2010, they both started searching for the domain related to their business. They came across an old unused domain bewakoof.com and acquired it immediately. Quotes designing were the next requirement for printing t-shirts.

founders of bewakoof brand

They did detailed research about what kind of designs/quotes/pictures students prefer to have on their t-shirts. Funny and quirky quotes related to students’ courses, hostel life, informal conversations,  favorite sports, and movies were written and a lot of inputs were taken from the students.

Bewakoof website was finally launched in 2012. Bewakoof is a name given to the people who do silly things or the people whose activities do not match with the normal routines of society.  The website domain name perfectly matched the business idea and the brand became an instant hit among the students. 

Mumbai based Bewakoof used Facebook and Justdial to promote their t-shirts. “2 Minute Aaya Yar Raste Mein Hun” and “Bewakoof.com” were the two Facebook pages from where the company attracted most customers for T-shirt selling. 75000 facebook users in a few months tell the story of how the target audience connected with the brand instantly. They also had college campaigns to attract more students.

Currently, they are dealing with different types of men and women apparel other than t-shirts. Bewakoof products like Trendy masks and mobile covers are also having a large fan base. Recently, they have tied up with different e-commerce companies like Snapdeal, Indiatimes shopping, etc. A brand that started its presence in the affordable category is also becoming popular among Indian celebrities.

Growth, Revenue, and Other Initiatives

The year 2014 brought a lot of success for Bewakoof. The company achieved a magical 10 crores revenue and saw a growth of 15% monthly. In the same year, the company also had an agreement with film banners like Viacom, Excel, and t-shirts with dialogues from their movies released in the market. Not only Indian movie houses, but Bewakoof partnered with Marvel’s, Disney, and Star Wars to print their movie scenes/dialogues over t-shirts, mobile covers, and other apparel.

Bewakoof Policies like Cash on Delivery, easy returns, and exchange have won customers’ trust. With the help of Investcorp and Snapdeal, Bewakoof has got a total of $16.88 Million in funding. A company that started with an initial investment of rupees 30000, has 200 crores of revenue in FY 2019. They also have 30 different categories of products for the customers. Currently, Bewakoof has more than 400 employees. 

The company is also having a strong fan base over social media. They have around 45 lakhs of fans across all social media platforms with a maximum of 40 lakhs fans on Facebook. The company has sold more than 2 million products so far nationally/internationally.  Under the “Design of the Day” initiative, Bewakoof launches a new design every day. They have more than 3000 style trends. Bewakoof mobile app has also hit 10+ million app downloads across all platforms.

Previous Post

Here Are Top 5 YouTubers In India Of 2020

Next Post

Mukesh Ambani Remains India’s Richest- Forbes India Rich List 2020

Abdul Kadir Khan

Abdul Kadir Khan

Abdul Kadir Khan is a Content Writer at Next Big Brand. Hails from UP. Postgraduate in Computer Science. Content Maniac and Trainer. Love to write about startups, Brands, and Trending Tech.

Related Posts

20220504 182358 0000
Insight

B2B Brands Future And Startups Growth In India

May 4, 2022
HUL Brands Valuation- Next Big Brand
Insight

HUL Crosses ₹50,000 Crore Turnover, First Pure FMCG Company To Hit Milestone

April 28, 2022
Indian FMCG Brands- Next Big Brand
Insight

Small Brands Making Big Impact In India : CAIT Report 2022

April 19, 2022
Sameer Nigam PhonePe CEO
Insight

PhonePe Crosses 100 Million Transactions In A Single Day

April 13, 2022
D2c Brands in India
Industries

D2C Brands Future in India

April 12, 2022
Shreevar Kheruka Borosil
Industries

How Borosil Went From 12 Years of Losses to a Rs 600+ Crore Brand – Success Story

April 8, 2022
Next Post
Mukesh Ambani Sports TeamNet Worth- Next Big Brand

Mukesh Ambani Remains India's Richest- Forbes India Rich List 2020

Comments 2

  1. Elena says:
    1 year ago

    Journey Of Bewakoof.Com is truly inspiring and keeps us moving in tough times. I can relate it to mine and this keeps me motivated

    Reply
    • Abdul Kadir Khan says:
      1 year ago

      Keep visiting NBB for such inspiring stories and the latest business news

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • World’s First NFT Museum Launched By Metawhale World
  • Byju’s-owned WhiteHat Jr Lays Off 300 Employees
  • Mukesh Ambani Resigns as Director of Reliance Jio, Son Aakash Ambani Named Chairman

Latest News

Metawhale Team

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
WhiteHat Jr Ads- Next Big Brand

Byju’s-owned WhiteHat Jr Lays Off 300 Employees

June 29, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.