Faboom, a fantasy sports website, has named Bhuvan Bam, India’s biggest YouTube star, as its brand ambassador.
Bhuvan, who is one of India’s earliest and largest YouTube stars, will be Faboom ‘s face during this IPL season. He will create content through this partnership and introduce the exclusive and creative format of the brand to his current followers and a broader audience.
It is normal to see cricketers supporting fantasy sports brands with IPL 2020 inching closer. This is the first time that a multimedia star has entered the field of online sports. The cooperation of Faboom with Bhuvan is not only exceptional but also a groundbreaking trend.
For me, it is of the utmost importance that the brand I identify with aligns with my philosophy and is equally important to my audience. Throughout our childhood, we have all grown up playing sports and games. At a time like this, especially when social distance expectations do not allow us to physically enjoy those moments, it is really exciting how the revolutionary platform of Faboom gives us the exact same feeling. I’m eagerly looking forward to being a part of this passionate group,” said Bhuvan Bam, thrilled on the association with Faboom.
Bhuvan Bam is extremely popular among young people across India, which is also the fantasy sports audience we aim to meet, making him the best match for our brand. Since its inception in 2019, Faboom has already seen a rapid growth of eight lakhs in its user base and aims to expand the same exponentially with this partnership. We have always respected Bhuvan Bam for doing things differently and disrupting it.
Similarly, Faboom is innovating in the fantasy sports industry by growing the skill levels in the sport with its Rank and Raise fantasy formats and that is the spirit of our latest IPL campaign with BB-no captain/vice-captain, use all of your 11 players and play the real fantasy on Faboom, “said Pratik Kumar, co-founder of the association at Faboom.
Faboom, launched in 2019, is a fantasy sports website. It runs two fantasy sports formats called Rank Fantasy and Boost Fantasy where you don’t have to select a captain or a vice-captain, but rank or boost all 11 players to win.
It won the Best Product Innovation award, 2020 for its Rank Fantasy format from the Federation of Indian Fantasy Sports (FIFS).
Created by IIT-IIM alums-Pratik Kumar, Rishab Mathur, and Sudhir Kamath who successfully disrupted India’s online poker room with the start-up three years ago-9stacks. Now, with Faboom, they plan to introduce technologies with interesting formats and smart marketing to the fantasy industry.