• About
  • Contact
Tuesday, April 13, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Facebook Ads Proved to Be Successful for The Company

Mihir Gupta by Mihir Gupta
January 29, 2020
in News, Tech
3 min read
0
Facebook Ads - Next Big Brand
Share on FacebookShare on Twitter
  • Even after a number of allegations in data breaches and security, Facebook’s growth doesn’t seem to stop.
  • Facebook is growing not only in terms of users, but their ads game is getting strong day by day.

According to audience insights a tool used by advertisers on Facebook, the social media platform witnessed an increase in the median number of Facebook ads from July to January. Not only in the US, but in other global markets, users increased their click on Facebook ads.

A number of median comments and likes remained the same but clicks have gone up. Following are the monthly median engagement levels between 18th July 2018 – 16th Jan 2020:

  • Posted comments remained at 8.
  • Posts liked remained at 13.
  • Ads clicked rose from 17 to 19

For the 4th quarter, Wall Street analyst project revenue of approx. $20.88 (23% more a year ago). However, profit per share is down 29%, $2.52 per share.

“Facebook continues to be a landing place for its core demographic of older millennial — boomers, and despite all the negative publicity, the platform has remained a key meeting place for people and will remain a ripe locale for advertisers to spend money,” – Daniel Newman, principal analyst at Futurum Research, which focuses on digital technology.

So, apart from Facebook’s many features that attract users on its platform, Facebook ads have silently created a whole new hype inside the company.

While small video platform Tik-Tok is gaining momentum in terms of users as well as in terms of advertising, audience insights brought good news to Facebook.

But it’s not that, that any ad run on Facebook gets all the limelight. Facebook restricts several ads plus, until and unless an ad is not according to the terms of this social media platform, it will not be running on Facebook.

With more than 2.8 monthly users, just imagine the potential of any ad which has a global audience as a target audience! The social media platform offers several features to advertisers so that their Facebook ads are worth clicking.

Wedbush analyst Michael Pachter likewise expects Facebook’s results to top the Street consensus. In a recent research note, he writes that he expects the company

“to continue its rapid growth overseas and to increase monetization of underpenetrated Instagram, WhatsApp, and Messenger.”

“Third-party ad agency checks suggest holiday ad spend remained healthy, and Facebook likely saw another quarter of robust advertising growth, at current levels, Facebook shares appear extremely inexpensive relative to growth, particularly in comparison to peers, and earnings growth should be sufficient to drive FB shares to healthy near- and long-term returns.” – Stifel Financial analyst John Egbert

Conclusion:

While there is competition from other platforms, the growth of Facebook seems to be unstoppable. The number of users growing on the platform is directly related to Facebook ads.

Irrespective of the social media being into the limelight for some wrong reasons, from a user’s point of view, they still find this platform worth spending time on. Also, according to them, if they see an ad running on Facebook, they might click on it because they feel it’s safe.

While Facebook ads are away from the world of spamming, fake pages and phishing, they are effective partially because of correct targeting and partially because of a cool ad copy.

Facebook is planning to integrate WhatsApp and Instagram. To comment on this is still early, but it seems like Facebook (combined with WhatsApp and Instagram) has some big plans.

Tags: Facebook AdsSocial media pllatform
Previous Post

Nike Pays Tribute to Kobe Bryant. Sells Kobe’s Merchandise Online

Next Post

Cristiano Ronaldo – Man With Most Followers on Instagram

Mihir Gupta

Mihir Gupta

Neophyte | Bibliophile | Audiophile

Related Posts

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise
News

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

April 12, 2021
Nykaa Acquires Jewellery Brand Pipa Bella
Industries

Nykaa Acquires Jewellery Brand Pipa Bella

April 12, 2021
Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports
Internet

Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports

April 11, 2021
Top 5 Made in India Short Video Apps Winning the Game in India
Case Study

Top 5 Made in India Short Video Apps Winning the Game in India

April 10, 2021
Jeff Bezos to Step Down as CEO of Amazon Later This Year
Industries

Here is the List of Top 10 Richest Persons in the World of 2021

April 9, 2021
Industries

Nike is the Undisputed King among Apparel Brands: Brand Finance Study

April 9, 2021
Next Post
Most followed man on Instagram - Next Big Brand

Cristiano Ronaldo – Man With Most Followers on Instagram

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

appy fizz

Parle’s Appy Fizz South India Has a New Face: Jr NTR

2 years ago
Huawei ZTE Security Threat- Next Big Brand

US Federal Commission (FCC) Declares Huawei & ZTE As Security Threat

10 months ago
Jack Dorsey- Next Big Brand

Twitter CEO Jack Dorsey pledges $1 billion for COVID-19 relief effort

1 year ago
Soft Drink Brand India- Next Big Brand

Sprite Is Most Selling Soft Drink Brand Of India Followed By Thums Up & Pepsi

12 months ago

FOLLOW US

  • 33.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Urban Company is All Set to Join Unicorn Club with Latest Funding-raise
  • Nykaa Acquires Jewellery Brand Pipa Bella
  • Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports

Instagram

Follow Me!

Latest News

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

April 12, 2021
Nykaa Acquires Jewellery Brand Pipa Bella

Nykaa Acquires Jewellery Brand Pipa Bella

April 12, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.