• About
  • Contact
Friday, June 24, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Facebook App Tests TikTok Kind Of Short Video Format In India

Pritish raj by Pritish raj
August 16, 2020
in News, Tech
Reading Time: 2 mins read
A A
0
facebook new logo-nextbigbrand

facebook new logo-nextbigbrand

  • On short-form videos, Facebook goes all-in. The company is exploring a new venue for this TikTok -Esque experience after flirting with the idea in Lasso.

On short-form videos, Facebook goes all-in. The company is exploring a new venue for this TikTok -Esque experience after flirting with the idea in Lasso, a TikTok-clone that it tested in select markets, and adding a similar feature called Reels to Instagram recently: The Big Blue App.

To TechCrunch, the company has reported that it is exploring short-form videos in India’s Facebook app, its largest user market. “Short Videos” has a dedicated segment inside news feed in the current avatar. On top of that sits the “Build” button, tapping that prompts Facebook Camera to open, and by swiping up, users can browse through videos.

“We are actively exploring new artistic methods so that we can understand how people want to express themselves. Short-form videos are increasingly common, and we are looking at different ways in which people can interact, build and share this experience on Facebook, “a Facebook spokesperson told TechCrunch.

The existence of the new test was first revealed by social media consultant, Matt Navarra.

INTERESTING!
Facebook is also testing a ‘short videos’ feed with TikTok-like swipe up in its main app

This appears to be in addition to Instagram Reels

h/t @roneetm pic.twitter.com/0XHiSowCwW

— Matt Navarra (@MattNavarra) August 13, 2020

The test comes as Facebook continues to cash in on the absence of TikTok, an app owned by ByteDance, which was blocked by India late June. Last month, Facebook released Reels to hundreds of additional markets in India, weeks before it opened. A source familiar with the issue said Facebook’s regular service interaction in India has increased by more than 25 percent since TikTok’s ban.

Scores of local startups, including Twitter-backed ShareChat, introduced Moj and Gaana introduced hotshots and MX Player have introduced standalone apps or integrated features to mimic the TikTok social experience offered to users in recent weeks. The local apps have claimed to have added tens of millions of new users during the period.

YouTube also rolled out a similar app to more users in India in the last weeks, still in the testing process.

The interest of seeking to woo consumers with short-form videos on Facebook comes as TikTok plans ways to re-enter the market. ByteDance is engaging with the Indian conglomerate Reliance Industries to sell stake in the local company of TikTok, published TechCrunch earlier this week.

Previous Post

Tata, Jio, Patanjali, Byju’s and Unacademy seek to bid for IPL 2020 Sponsorship

Next Post

RIL Is Talks To Acquire Urban Ladder, Milk Basket, Netmeds & TikTok

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker
Creators

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
Pine Labs Founder
News

Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

June 23, 2022
Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
Cashify Founders
News

Cashify Raises $90 Million in Series E Round Led By NewQuest & Prosus

June 23, 2022
Uniswap founder
Cryptocurrency

Uniswap Acquires NFT Marketplace Aggregator Genie to Further its Goals

June 22, 2022
Next Post
RIL Milkbasket Urban Ladder- Next Big Brand

RIL Is Talks To Acquire Urban Ladder, Milk Basket, Netmeds & TikTok

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker
  • Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

Latest News

images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.