Fashion Startup Bewakoof Raises $11.2 Mn Funding From InvestCorp
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Fashion Startup Bewakoof Raises $11.2 Mn Funding From InvestCorp

Bewakoof Funding- Next Big Brand
Pritish raj
Written by Pritish raj
[email protected] | Noida | Published on: October-15-2019 01:50 PM
  • Founded in 2011 by Prabhkiran Singh and Siddharth Munot, Bewakoof.com is India’s leading online direct-to-consumer apparel company focused on providing fashionable and contemporary Indians with innovative and distinctive fashion at affordable prices.
  • Bewakoof.com plans to use the money to reinforce the platform and to collect consumer data by using machine learning to improve their website experience. Certain goals include investing in back-end infrastructure as well as widening the class.

In a fresh round of funding from global alternative asset manager Investcorp, Bewakoof Brands Private Limited (Bewakoof.com) raised $11.2 million.

Founded in 2011 by Prabhkiran Singh and Siddharth Munot, Bewakoof.com is India’s leading online direct-to-consumer apparel company focused on providing fashionable and contemporary Indians with innovative and distinctive fashion at affordable prices.

Bewakoof.com plans to use the money to reinforce the platform and to collect consumer data by using machine learning to improve their website experience. Certain goals include investing in back-end infrastructure as well as widening the class.

Bewakoof.com was founded in 2012 by IIT Alumni Prabhkiran Singh and Siddharth Munot and is a home-grown brand driven by innovative designs and a direct-to-consumer model that focuses on making everyday fashion accessible and valuable.

Bewakoof Website- Next Big Brand

Website of Bewakoof.

Prabhkiran Singh, Bewakoof Brands Pvt’s co-founder, and director. Ltd. said: “We are pleased to have Investcorp with us on board as we plan for the next exciting phase of our journey. The consumer is at the forefront of everything we do at Bewakoof.com, and we remain committed to providing youth with unprecedented value for performance and innovative style. Having grown significantly over the past few years, we will continue to invest in enhancing customer experience through technological innovation and focusing on talent acquisition”.

Bewakoof.com develops a distinctive fashion for Indian youth with in-house design, production, engineering, data science, and marketing capabilities. The company expects to produce revenue of over 650,000 items every month to over four million customer base, also making repeated transactions.

“Bewakoof.com has an impressive team led by its founders Prabhkiran and Siddharth,” said Gaurav Sharma, co-head of Private Equity, Investcorp India. They offer products based on creativity, sustainability, resource productivity, and feedback from the bottom line. All these factors make us believe that, among Indian online consumer brands, Bewakoof.com is a unique business. We look forward to this collaboration and follow the dream of the founders to create a powerful Indian apparel brand to crystallize.

Bewakoof.com focused on weird, amusing, out-of-the-box marketing to communicate with its consumers on its products. Siddharth worked with an educational company before starting together, while Prabhkiran ran a business selling fresh flavored lassi through’ KhadkegLASSI’ take-away joints.

Bewakoof.com started with an investment of Rs 30,000, and after six months in operations, they received seed funding. Snapdeal founders Kunal Bahl and Rohit Bansal, and former IDFC Securities MD, Nikhil Vora, also raised institutional angel funding a few months ago.

About the author

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career.
Highly enthusiastic about brands and startups, he aims to be a travel content creator.

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