- India’s biggest online retailer aims to roll out video streaming for members of its Flipkart Plus Loyalty Program by September ahead of the peak shopping season of Diwali.
- Flipkart Online Service Pvt is getting into a booming market of over-the-top (OTT) and also matching up with Amazon by taking one trick from their bag.
Walmart Inc. owned Flipkart plans to start an Indian video streaming service in upcoming months, escalating more competition in Video streaming space and specifically with Amazon Inc’s Prime Video.
India’s biggest online retailer aims to roll out video streaming for members of its Flipkart Plus Loyalty Program by September ahead of the peak shopping season of Diwali. The service is already in the beta version.
Flipkart Online Service Pvt is getting into a booming market of over-the-top (OTT) and also matching up with Amazon by taking one trick from their bag. The US-based giant got a huge boost and Prime Video has proven instrumental in retaining the loyal customer base and attracting global audiences through shows such as The Marvelous Mrs. Maisel.
In the start, Flipkart won’t be producing originals cause this has proven costly for big giants such as Netflix, instead, it will license content from the likes of Walt Disney Co. and local studios such as Balaji Telefilms.
Flipkart Plus Vide-streaming will come free just like its no-subscription fee loyalty program which is a different feature from Amazon Prime. Any Flipkart shopper can become the member by collection 300 super coins which comes at a rate of 2 coins on every Rs. 100 spent on the platform. Also, users can exchange this coupon for flight tickets, music streaming subscriptions, car rentals, food delivery, and many more things.
Flipkart Plus launched its rewards offer last year when Amazon Prime was already an established name in India with original shows and a library of Bollywood and regional movies in its kitty.
Walmart acquired Indian e-commerce giant Flipkart in 2018, acquiring top position in one of the world’s fastest-growing areas.
India has become a huge battleground of video streaming giants and homegrown players. Global giants such as Netflix to Disney-owned Hotstar are looking at a market which will grow to 829 million smartphone users by 2022 compared with about half a billion now as reported by Cisco Systems Inc. The $500 million Indian video-streaming market could grow to 10 times that size by 2023, according to a report by the Boston Consulting Group last year.