Last Month the Indian government banned 59 Chinese apps with ongoing tension with China at LAC. One of the apps banned is TikTok which enjoys a huge user base in India. The TikTok Ban opened up new opportunities for Indian video sharing apps.
Here is the list of alternative apps of TikTok in India.
- Roposo
Roposo is an Indian social media video-sharing website which is owned by Glance InMobi Pte. Ltd. Ltd.
Founded in 2013 by IIT Delhi alumni Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhan, Roposo was initially launched as a fashion website but was soon transformed into a social media site. In its current form, Roposo lets users discover interactive short-form videos in 10 local languages across 30 platforms.
Roposo has crossed the 1-crore users’ mark and is growing at an immense pace after the TikTok ban.
- Chingari
Another home-grown app which shot to fame after TikTok ban and a tweet by Anand Mahindra is Chingari.
Accessible in multiple languages, Chingari allows a user to download and upload videos, chat with friends, connect with new users, share content and search feeds. With WhatsApp status, videos, audio clips, GIF stickers, and pictures, a Chingari user gets the chance to get creative. They have added multiplayer games and news section for users.
Chingari also charges its users depending on how the video makers of the content are viral. The content creator gets points per view for each video that a user uploads to the app and those points can be redeemed for money.
- Hotshots By Gaana
Gaana has HotShots – a platform that allows Indian content enthusiasts to create intuitive, seamless, and snappy tools to build and share short viral videos and stories with a large audience base of over 150 million.
Gaana HotShots offers an opportunity for emerging and established influencers to migrate to a robust Indian platform and build their own success stories. With the best-in-class product experience and a host of ‘HotShot Challenges’ in performing arts such as music, comedy & dance by HotShot influencers, celebrities, and international artists, the app would offer both the scale and the infrastructure to reach a massive, digital entertainment thriving public.
- TakaTak By MX Player
MX Player introduced a similar ‘TakaTak’ app as an alternative to TikTok in India.“MX TakaTak offers you real and fun videos that you can watch and post on social media. Browse all forms of videos from Dialog Dubbing, Comedy, Gaming, DIY, Cooking, Sports, Memes, and much more,” says the Google Play Store description for the app.
You can create short on-the-go videos, dance videos, dub film dialogs, and post them on Twitter, WhatsApp, and other social media sites. You can create videos using the app’s editing feature.
- Mitron
The first app to ride on the anti-china sentiment Mitron app has been lately in controversy. Mitron app received a great response and was downloaded by millions of people. However, the app was under scrutiny after a Pakistani coding company dismissed claims of Mitron being a made in India app and said the source code of the app is developed by them.
Later, It was removed by Google Play store for policy violation. Eventually, it was restored after developers made the necessary changes.
- Moj By Sharechat
ShareChat launched Moj, a social video-sharing site.
The app is designed to cater to the Indian public as it supports 15 languages including Bengali, Gujarati, Kannada, Malayalam, and others. It isn’t supportive of English.
The newly launched app allows users to create 15-second videos with various filters, stickers, emoticons, etc. It also features a lipsyncing function to recreate film dialogs.
- Public By Inshorts
Public works on the idea that people should be able to record and share happenings around them, enabling local updates in real-time, especially in Tier-II and Tier-III cities.
It is a location-based GPS app that will view content created by users near them, and by people, they follow (online).
- Trell
Trell rose to prominence in the absence of competition from Chinese competitor TikTok. The app last week claimed that it had registered over 1.2 crore downloads.
With the help of almost 2.2 lakh content creators on the application, the app claimed to have received a total of 5 lakh post uploads in just a single day.
- HiPi by Zee
Zee5, the over-the-top (OTT) online video streaming media service has announced the launch of a ‘short video’ platform for the Indian content creators.
The Zee5 app will provide access to the HiPi network after launch, which is expected to take place before July 15. “HiPi’s name comes from the dream of a young, carefree world where everybody can express themselves with freedom and trust,” the company said in a press release.
With there are many more apps emerging and Instagram launching Reels in India, these apps face a tough competition to acquire users and onboard content creators. With most of the apps being in the nascent stage, monetization is the tricky part.
