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Next Big Brand

From India to Ola in London – Unstoppable Ride!

Mihir Gupta by Mihir Gupta
February 12, 2020
in Startup, News
Reading Time: 3 mins read
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Ola cabs - Next Big Brand
  • Ola cabs is in London now. Making London as Ola’s 28th city across other British cities.
  • Ola cabs will retain 100% of driver earnings in London for the 1st 6 weeks as a promotional program.

More than 20000 drivers in London city are said to be rolling on the roads on behalf of our Indian cab-hailing service OLA cabs. This is said to move ahead taking Uber’s expansion in the UK.

Ola in London - NExt Big Brand

As of now, Ola cabs claims to have more than 3 million rides with 11000+ drivers operating on the platform in the UK. OLA cab’s passenger will also get £25 as credit money which can be used in future bookings.

The cab-hailing platform earlier began operations in Australia, New Zealand (apart from the UK). OLA cabs received approval from London’s transport regulator in July last year as a private hire vehicle (PHV) in the UK.

Under PHV, the driver is required to apply for a license and list their vehicles as privately registered vehicles for hire.

Ola in London – Cab Hailing service Doesn’t Seem like Slowing Down:

OLA cabs found on 3rd December 2010 in Mumbai (now based in Bangalore). In 9 years, the cab-hailing services expanded to a network of more than 15 lakh drivers spread across 250 cities.

Ola Cab’s first overseas market was Australia in Jan 2018 and then the company went to serve locals in New Zealand in September 2018. In March last year, OLA Cabs began its UK operations introducing auto rickshaws.

Before we thank OLA cabs for helping us reach our home when we were dizzy and drowsy, we should also thank its investors who have been pumping money through its inception. SoftBank Corp, Sequoia Capital, Accel are to name a few.

Ola Cabs in the UK is considered the biggest threat to Uber there. According to a report of Morgan Stanley in July last year, OLA Cabs have raised more money than any other cab-hailing service present.

“The overwhelmingly positive reception to Ola since launching in the UK in 2018 illustrates the significant demand from drivers, riders and communities. We are working closely with drivers to build high quality and reliable service for Londoners. Launching in London is a major milestone for us and we are keen to offer a first-class experience for all our customers,” said Simon Smith, Head of Ola International, in a statement.

What Difference Ola in London Makes To The Overall Cab Service There? 

Soon after days of rolling out Ola in London, our made in India cab-hailing service started showing growth results.

Ola app downloads - Next Big Brand
Ola App Downloads – App Annie

Ola App now is now ranked 4th among the top 10 rise sharing apps in the U.K as of Jan 2020.

Though Uber is still number 1 on the list, Ola app showed a 150% growth in downloads from March to May 2019 (Android & iOS platforms).

Now, the UK has another fleet of cabs ready to pick them up from their spot. With the coming of Ola in London, this is perhaps the fastest-growing competitor has shown in the market and we are pretty sure that with this growth, Uber, Bolt & Kapten all 3 of them have a reason to worry.

 

More than 10,000 drivers are said to pre-register ahead of Ola launching in London. 

Ending Note:

Started on the Indian roads, now spread across various countries, Ola Cabs seems to be expanding at a decent speed. With London as their next stop, it’s going to be an interesting watch this year.

Ola cabs have done amazingly wherever their next stop is. In much the same way, with Ola in London, they have another region where they are all set and ready to give disrupt the entire market scenario over there.

Tags: Cab hailing serviceOla in LondonOla in USUber competitor
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Mihir Gupta

Mihir Gupta

Neophyte | Bibliophile | Audiophile

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