• About
  • Contact
Saturday, April 17, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home FMCG

Frooti Is 2nd Most Popular Mango Drink In India, Maaza Remains At Top

Pritish raj by Pritish raj
June 13, 2020
in FMCG, News
3 min read
0
Frooti Popular Mango Drink- Next Big Brand

Frooti Popular Mango Drink- Next Big Brand

Share on FacebookShare on Twitter
  • Parle Agro’s Frooti has emerged the second most popular mango drink in India, outselling PepsiCo’s Slice in the last quarter, almost a decade after the multinational rival lost the position.

Parle Agro’s Frooti has emerged the second most popular mango drink in India, outselling PepsiCo’s Slice in the last quarter, almost a decade after the multinational rival lost the position.

Frooti had a 25.6 percent share in India’s Rs 6,300-crore mango drink category versus Slice’s 23.4 percent share in the quarter ended March, said industry insiders quoting data from researcher Nielsen. Coca-Cola’s Maaza has maintained the top spot with a share of 48 percent.

In one year Frooti improved its market share by 160 basis points, entirely from Slice.

Frooti Slice- Next Big Brand
Frooti Slice- Next Big Brand

Around two years ago Parle roped in actor Shah Rukh Khan as Frooti’s first-ever celebrity ambassador and concentrated more on PET bottles (polyethylene terephthalate bottles) as part of a campaign to attract children and adults alike. “The whole communication was planned to ensure that we strike a balance between maintaining our broad customer base for youngsters, but creating significant appeal among older consumers and then gaining greater market share,” said Nadia Chauhan, Joint Managing Director at Parle Agro.

The company, which first introduced tetra-pack in the country three decades ago, said it could build and convert a much larger consumer base for adults whose preference is PET.

According to sources, Frooti increased its sales last year by 12 percent, even though the growth rate in the category was only 1 percent. Launched by the Chauhan family in 1985, Frooti is credited with the country’s popularization of packaged mango drinks. Over the years, however, cola giants captured a bulk of the market, helped by their clout among general traders and much larger portfolios.

Three years ago, Parle Agro launched Frooti in Returnable Glass Bottles (RGB) to challenge Coca-Cola’s Maaza ‘s dominance, which obtains more than half of its sales through glass-bottled packs — primarily sold in hotels and restaurants where Frooti was not generally available.

“The focus of our new positioning and campaigns was on PET to expand the consumer base and expand this package portfolio,” he added.

RGB today accounts for 48 percent of category sales of mango drinks while PET has risen to 34 percent, Chauhan said. Change to packaging wasn’t Frooti’s only driver. The organization also changed its business strategy, which increased the productivity of its network by more than 40%.

Competition however gets tougher. Coca-Cola aims to transform Maaza into India’s first trillion-dollar juice brand, growing the market share of its range of non-carbonated beverages.

A year ago, manufacturers of the fourth largest mango drink brand Mango Sip, Manpasand Beverages, based in Vadodara, raised nearly Rs 400 crore through its initial public offering to increase distribution and modernize its facilities.

Experts say marketers need to innovate in the category of mango, as they appear averse to launching new flavors. “A single flavor contributes 80 percent of business in no other market across the globe, leading to price inflation and lower margins,” said Devendra Chawla, Group President, FMCG, and Potential Company brands.

“All big brands are fighting for the same pie while new-age brands such as Paper Boat are working towards expanding the categories. We have a very strong case for developing the market here, “Chawla said.

With a wide segment of Indian consumers moving from traditional cola beverages to non-cola carbonates, businesses are preparing to capture a share of the growing consumer-fuelled market.

Previous Post

Understanding Casting & OTT Industry With Abhishek a.k.a Hathoda Tyagi

Next Post

Decoding The Basics Of Influencer Marketing With Dheeraj & Brandzup Media

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

boAt Raises Rs 50 Crore from Qualcomm Ventures
Media

boAt Raises Rs 50 Crore from Qualcomm Ventures

April 16, 2021
60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect
Case Study

60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

April 16, 2021
Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License
Industries

Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License

April 16, 2021
Vahdam India Recorded a 110% YoY Growth in FY21
Food

Vahdam India Recorded a 110% YoY Growth in FY21

April 15, 2021
Swiggy to Raise $450 million from SoftBank Vision Fund
Food

Swiggy to Raise $450 million from SoftBank Vision Fund

April 15, 2021
Zeta in Advanced Talks with SoftBank to Raise at $1 Billion Valuation
Internet

Zeta in Advanced Talks with SoftBank to Raise at $1 Billion Valuation

April 15, 2021
Next Post
Influencer Marketing Branzup- Next Big Brand

Decoding The Basics Of Influencer Marketing With Dheeraj & Brandzup Media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

RIL Soon To Have a non-Ambani MD In The Company

RIL – The Juggernaut Of Acquisitions & Investments

1 year ago
Walmart:- Next Big Brand

The Walton’s- World’s Richest Family Makes $100 Million Per Day

2 years ago
Mitron Funding Views App Million Downloads Banned- Next Big Brand

Mitron Clocks 9 Billion Video Views & Records 33 Million Downloads

9 months ago
IndiGo Flight Bookings Salary- next Big Brand

IndiGo Announces Salary Cut Of 5-25%, CEO Dutta Takes 25% Cut

1 year ago

FOLLOW US

  • 33.7k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • boAt Raises Rs 50 Crore from Qualcomm Ventures
  • 60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect
  • Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License

Instagram

Follow Me!

Latest News

boAt Raises Rs 50 Crore from Qualcomm Ventures

boAt Raises Rs 50 Crore from Qualcomm Ventures

April 16, 2021
60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

April 16, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.