- Gaana has launched HotShots – a platform that allows Indian content enthusiasts to create intuitive, seamless, and snappy tools to build and share short viral videos
Short videos are the latest buzzword on social media, with skyrocketing in both content producers and users. To fulfill the ever-growing appetite of Indians for short-video entertainment, Gaana has launched HotShots – a platform that allows Indian content enthusiasts to create intuitive, seamless, and snappy tools to build and share short viral videos and stories with a large audience base of over 150 million.
Gaana HotShots offers an opportunity for emerging and established influencers to migrate to a robust Indian platform and build their own success stories. With the best-in-class product experience and a host of ‘HotShot Challenges’ in performing arts such as music, comedy & dance by HotShot influencers, celebrities, and international artists, the app would offer both the scale and the infrastructure to reach a massive, digital entertainment thriving public.
“At Gaana we have always stressed placing the power of creating digital content in the hands of emerging talent. Last year we launched the Gaana Vertical Video platform to allow our celebrities/singers to connect with our audience via Short Videos. Today, by unveiling the ultimate short video creation and consumption platform ‘Gaana Hotshots,’ we build on that expertise. Our home-grown entertainment super app is ready to serve as the country’s go-to entertainment destination through music, podcasts, short viral videos, and buzz, offering ambitious Indians the opportunity to be influencers with Gaana’s world-class live streaming & short video capabilities,” Prashan Agarwal – CEO, Gaana said.
In addition to HotShots, Gaana has a vast music library of more than 45 Mn of songs in Bollywood, International and 30 Indic languages including Hindi, Tamil, Telugu, Marathi, Kannada, Punjabi, Malayalam, French, Bhojpuri, Rajasthani, Bengali, Assamese & Oriya.
Due to the government ‘s ban on 59 Chinese devices, TikTok’s quick video site was hit the most because of its position in the Indian market. India was not only TikTok’s biggest audience, but the app also enjoyed a dominant position over other short video platforms. Due to its large user base, which is also likely to overlap with TikTok, Gaana is better positioned to take its place with HotShots.
Several TikTok clones have entered the market since prohibition. On Google Play Store, Indian app Chingari has reached over 1 Mn (10 Lakh) of downloads. Mitron has registered users with over 17 Mn. Also, Trell reported 12 million downloads while Roposo registered over 10 million users and Sharechat’s Moj app received over 10 million downloads in six days.
With so many indigenous players entering the market, the competition is rising day by day in the short videos market and it will be interesting to see how Indian apps use this opportunity or what will happen if TikTok makes a return?