- One of the biggest music streaming apps Gaana has crossed around 150 million active monthly users for both Bollywood and regional music.
The way people around the globe have taken apps like Gaana, Wynk, Spotify, etc. to cater to their love of music is amazing. Listening to the new songs today has become a lot more convenient and accessible than it was ten years ago when users had to spend a considerable amount of money to download music from different online portals. On Monday, February 3, one of the biggest music streaming apps Gaana reported having crossed around 150 million active monthly users for both Bollywood and regional music.
The Times Internet-backed homegrown music app has 50 percent more subscribers than Spotify and its subscriber base is nearly double that of Apple Music, according to a report. It also provides a considerably larger group of monthly users compared to YouTube Music, Amazon Prime Music, and other popular global music services. Gaana offers music lovers of all genres, whether it’s Western Pop, Indian Classical, Retro, Hip Hop or the Blues–you’ve got it!
Called by PTI, Gaana CEO Prashan Agarwal said in a statement, “Touching the milestone of 150 million users is a testimony to the efforts of our amazing team and our vision to bring our users the most intuitive and immersive musical experience. This achievement will provide us with a greater incentive to exploit our innovative AI-driven algorithms and newly introduced apps on a larger scale in new ways. “He also said that Gaana’s rise in monthly active users (MAUs) resulted from a 35 percent increase in Bollywood music consumption and a 40 percent increase in regional music consumption.
Gaana had acquired 100 million active users (MAUs) in April of last year and the company has a goal to reach 200 million MAUs by mid-2021. Gaana has an extensive library of more than 45 million Bollywood albums, popular music, and 30 Indic languages. Agarwal said the company’s newly launched 3,000 strong podcast collection,’ Gaana Podcast Originals,’ features youthful emerging music stars and holds great promise for sustainable organic growth by 2020.
In the last couple of years, the online music streaming industry has seen tremendous growth. With a threefold growth over the past two years, the industry is predicted to have 400 million active monthly users (MAUs) in the next two years.
