• About
  • Contact
Sunday, April 18, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

Gender-Centric Brands Moving Beyond Beauty Products

Pritish raj by Pritish raj
August 20, 2019
in Case Study
2 min read
0
gender-centric-product-next-big-brand

gender-centric-product-next-big-brand

Share on FacebookShare on Twitter

With evolving time brands are focusing on the personal needs of each gender also. This has led to the creation of gender-centric products catering to different needs of a specific gender.

Here we will be looking at some homegrown Indian gender-centric products which have catered to such needs,

  • Ustraa– This was started as a lifestyle catering brand for single men who find it really difficult to set up their home. The brand went on to cater to the lifestyle-related needs of young, unmarried men. Founded by Rajat Tuli and Rahul Anand, they started with ‘Happily Unmarried’ and are currently one of the leaders in the men’s personal grooming space with a lot of amazing products and innovative campaigns.
Ustraa- next Big Brand
One of the campaigns by Ustraa.
Source- Ustraa.com
  • Beardo– Every culture has a different meaning and value of beard and beard styles. After finding out that, beard grooming industry targeted over 25 million users and had a market size of Rs 2,000 crore. Ashutosh and Priyank decided to target the industry and launched their range for men grooming products.
  • PeeBuddy- Launched in mid-2014, PeeBuddy is a Delhi-based startup which deals in women’s hygiene and intimate care products to enhance the quality of life for women across the country. It is easy to carry, disposable tunnel-shaped paper urination device that ergonomically fits between the legs to enable women to stand and urinate. The working of the device and its design has been adapted from that of a funnel.
  • PeeSafe- Started by Vikas Bagaria and Dheeraj Jain in 2013, PeeSafe is a sanitization spray that can be used in washrooms and helps clean and sanitizes the area. The company claims that it has sold over 5 lakh units offline and online. The idea of the product came when the wife of Vikas faced trouble finding a clean and hygienic toilet during a road trip. PeeSafe currently has a 40-member team and is present in 10 cities in India. The team claims 12 percent of its revenues come from Tier II and Tier III cities.
Gender Centric Pee Safe-Next big Brand
Source- amazon
  • Sanfe- Alumnus of the prestigious IIT Delhi, Harry Sehrawat and Archit Agarwal have developed Sanfe, a pee device that allows women to stand and pee. This device eliminates the need for any physical contact with the unhygienic toilet seat and risk of infections. This is considered to be the world’s cheapest environment-friendly pee device at just Rs. 10.

Rise of these products which are catering to a specific gender is a huge market. Men’s grooming and personal care market is eight percent of the $10 billion Indian personal care market. This includes oral care, soaps, and shampoos. Personal hygiene issues have created a global market for UTI treatment drugs. Research pegs this market to touch $9.89 billion by 2023.

With the market growing at such a fast rate, it won’t be a surprise with more such brands coming in order to cater the gender-centric needs.

Tags: Men GroomingPersonal HygieneWomen Care
Previous Post

Flipkart Launches Video Alongwith Social Shopping Feature

Next Post

IKEA opens first online store in Mumbai, set to disrupt the furniture space

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Pine Labs Acquires Fave in Deal Valued over $45 Million
Case Study

Pine Labs – Transforming the Digital Transaction Environment

April 17, 2021
Gupshup Raises $100 Million, Joins Unicorn Club
Case Study

Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients

April 17, 2021
60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect
Case Study

60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

April 16, 2021
3.5 Million MobiKwik Users Data Leaked, Firm Denies
Case Study

Mobikwik: Growing Indian Startup in a Competitive Payment Niche

April 14, 2021
Top 5 Made in India Short Video Apps Winning the Game in India
Case Study

Top 5 Made in India Short Video Apps Winning the Game in India

April 10, 2021
Elon Musk Net Worth Hits $200 Billion Mark
Case Study

Curious Case of Elon Musk Tweets and 50 Million Followers Base

April 3, 2021
Next Post
IKEA India Revenue- Next-big-brand

IKEA opens first online store in Mumbai, set to disrupt the furniture space

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Bijnis Funding- Next Big Brand

B2B Marketplace Bijnis Raises Series A Funding of $10 Mn From Sequoia & Matrix

9 months ago
Branding Journey Of Kurkure- A Tale Of Innovation & Adaption

Branding Journey Of Kurkure- A Tale Of Innovation & Adaption

6 months ago
OYO Board Executives Salary Cut

OYO Promotes Aditya Ghosh To Board, Elevates Rohit Kapoor As CEO

1 year ago
Biryani During Lockdown- Next Big Brand

Biryani Is The Top Food Ordered In India During Lockdown: Report

9 months ago

FOLLOW US

  • 33.8k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Pine Labs – Transforming the Digital Transaction Environment
  • Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients
  • boAt Raises Rs 50 Crore from Qualcomm Ventures

Instagram

Follow Me!

Latest News

Pine Labs Acquires Fave in Deal Valued over $45 Million

Pine Labs – Transforming the Digital Transaction Environment

April 17, 2021
Gupshup Raises $100 Million, Joins Unicorn Club

Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients

April 17, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.