Global App Revenue Reached $39 Billion in the First Half of 2019
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Global App Revenue Reached $39 Billion in the First Half of 2019

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Written by Saurav Bhagat
[email protected] | Noida | Published on: July-10-2019 01:15 PM
  • Apple’s App Store accounted for $25.5 billion in revenue.
  • Google Play app achieves $14.2 billion.
  • Tencent’s PUBG Mobile is number five in terms of largest selling mobile-game. 

The Global App Revenue

Global revenues from apps on Apple and Google’s ecosystems have now reached $39.2 billion in H1 2019, up by 15.4 percent YoY from $34.4 billion spent by users in H1 2018. The information, distributed by Sensor Tower, represents the consistent and constant increase in premium smartphone apps as consumers continue to spend greater quantities on applications and the share of premium smartphones is increasing gradually.

(source sensortower.com)

(source sensortower.com)

Apple’s App Store accounted for $25.5 billion in revenue, up 13.2 percent from $22.6 billion in H1 2018, among the app-generated income in the first six months of 2019. Google Play’s app income, on the other hand, rose by 19.6 percent over the same era to achieve $14.2 billion, up from $11.8 billion. Interestingly, while the income produced by Apple’s app is considerably greater than that of Google, it is the latter that saw much greater volumes of product purchases in the first quarter of the year.

source: sensortower.com

source: sensortower.com

App Specific Data

Interestingly, with sales of $497 million and $399 million respectively, Tinder and Netflix were the highest-sized non-game applications across both systems. Previously, Netflix was the largest app but has since withdrawn subscriptions from the iOS app, lowering its revenue in the app.

The first-time app installs in the Google Play Store accounted for about 42 billion, while the App Store had 14.8 billion installs. Despite the fact that the App Store has considerably fewer installations than the Google Play Store, earnings from the App Store stay substantially greater than those from Android.

source: sensortower.com

source: sensortower.com

Game purchases, however, stayed the dominant variable among all applications on both the ecosystems of Apple and Google. It now stands at $29.6 billion, up from last year by 11.3 percent. There is a greater point of gaming parity between the two competing systems, with $17.6 billion in game income from Apple and $12 billion from Google.

Tencent’s Honor of Kings is the largest selling mobile game in terms of ratings and, in turn, the largest selling mobile app with sales in excess of $728 million in H1 2019. The Grand Order of Sony Aniplex is now number two, while the Monster Strike of Mixi is listed fifth. King’s Candy Crush Saga is listed number four, while the worldwide occurrence of Tencent’s PUBG Mobile, the smartphone variant of the Battlegrounds of Playerunknown, is number five.

source: sensortower.com

source: sensortower.com

Because of its popularity, many may have thought that PUBG Mobile ranked greater, but since the game can basically be performed largely free, it can be presumed that PUBG Mobile ranks so far down in the initial list of top selling smartphone apps and games.

The information from the Sensor Tower provided an understanding of how individuals purchase applications that are the most common and which platform gets the most traction. While in terms of app-based facilities and income, Apple continues to have the benefit, at least in the coming months.

 

PUBG made $146 million revenue last month with 50 M active daily users

 

 

About the author

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Saurav Bhagat

A chai-lover who loves to travel and learn new things.
Have a story to tell? I can be your pen :)

9654178839 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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