• About
  • Contact
Thursday, June 30, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Going hyper-local, ALTBalaji averages 9000 daily subscriber addition in Q2 FY21

Pritish raj by Pritish raj
November 13, 2020
in News, OTT
Reading Time: 2 mins read
A A
0
ALTBalaji Viewership- Next Big Brand

ALTBalaji Viewership- Next Big Brand

With the next billion internet users set to hail from the Hindi heartlands across the Tier 2, 3, and 4 cities; India’s digital industry promises a host of fresh avenues to explore and expand. Leading with an example, ALTBalaji, armed with the biggest catalog of Hindi originals is focusing on this emerging market. This year, the streaming platform witnessed an incredible 58% viewership from Bharat, 42% from metros, and an addition of 9000 average daily subscriber base in Q2FY21.

For this quarter, ALTBalaji’s focus on directing subscriptions was based on improving customer retention, deeper audience-engagement, and building a robust library of original content. Despite the subsequent lockdown, the platform didn’t deter from its objective of adding 20-24 shows for the year. Furthermore, gaining traction globally, ALTBalaji witnessed a marginal uptick in international subscriptions along with a significant jump in watch-time by 2X in Q2 FY21 as compared to Q2 FY20.

Available to stream at 0.80 paise per day, ALTBalaji continues to maintain the price at Rs.300 for an annual subscription. Being the most economically priced video streaming player in a price-sensitive market has allowed ALTBalaji to expand and make extraordinary strides across the Hindi-speaking heartland.

 On ALTBalaji’s incremental subscriber base, Nachiket Pantvaidya, CEO, ALTBalaji, and Group COO, Balaji Telefilms said, “Our strategy is aimed to serve the mass audience across the length and breadth of the country with relatable and high-quality content. Today, people are more inclined toward individual viewing and family viewing. So, we strive to cater to content across multiple touchpoints, genres, formats, and unique storylines. Also, we have led innovation-led alliances that have further aided us in connecting with a new audience segment.”

With an extensive library of 65 originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others. Romantic dramas like ‘Kehne Ko Humsafar Hain’, ‘Karle Tu Bhi Mohabbat’, ‘It Happened in Calcutta’, ‘Baarish’, ‘Dil Hi To hai’ etc. enjoy a growing fandom amongst women in the 25-45 years TG. While on the other hand, thrillers like ‘Apharan’, Fixxer, Boss, ‘Ragini MMS’, ‘Code M’, are consumed by men in the 22- 45 age bracket. In addition to the above, shows such as ‘Mentalhood’, ‘The Test Case’, ‘MOM: Mission Over Mars’, ‘Bose: Dead/ Alive’, ‘The Verdict – State v/s Nanavati’ are being consumed extensively by the urban audience across all age groups.

Previous Post

India Lost 21% Brand Value To $2 Trillion Due To Corona Pandemic

Next Post

PUBG Mobile Is Highest Earning Game Of 2020, Generated $2 Bn Revenue

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Metawhale Team
Cryptocurrency

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
WhiteHat Jr Ads- Next Big Brand
News

Byju’s-owned WhiteHat Jr Lays Off 300 Employees

June 29, 2022
Reliance CEO Mukesh Ambani
Industries

Mukesh Ambani Resigns as Director of Reliance Jio, Son Aakash Ambani Named Chairman

June 28, 2022
png 20220628 164551 0000
Cryptocurrency

Cryptoys Raises $23 Million to Mix NFTs, Gaming, and Virtual Toys

June 28, 2022
20220627 152251 0000
News

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Next Post
PUBG Alternatives Ban Mobile Global Revenue- Next Big Brand

PUBG Mobile Is Highest Earning Game Of 2020, Generated $2 Bn Revenue

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • World’s First NFT Museum Launched By Metawhale World
  • Byju’s-owned WhiteHat Jr Lays Off 300 Employees
  • Mukesh Ambani Resigns as Director of Reliance Jio, Son Aakash Ambani Named Chairman

Latest News

Metawhale Team

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
WhiteHat Jr Ads- Next Big Brand

Byju’s-owned WhiteHat Jr Lays Off 300 Employees

June 29, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.