• About
  • Contact
Monday, June 27, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Google emerges as the most trusted brand, Jio bags the second position

Saurav Bhagat by Saurav Bhagat
June 7, 2019
in Marketing, News
Reading Time: 2 mins read
A A
0
Google logo image source google search engine roundtable

Google logo image source google search engine roundtable

  • Jio ranked second moving up one rank from the previous year.
  • Digital payments company Paytm was the new entrant on the list ranking third.
  •  The study assessed over 100 brands on their influence in each country.

American search giant Google trumped native brands like Reliance-owned Jio, and digital payments company Paytm to once more become the country’s most important brand in 2018, per a study by analysis firm Ipsos.

Google has stayed to its most-influential spot for the fourth year in a row, Ipsos noted. Ipsos studied brands on 5 parameters of influence–leading edge, trustworthiness, engagement, company citizenship and presence. Ipsos sought-after opinions of 1,000 internet users in India for the study that globally spanned seventeen countries and 34,500 citizens. The study assesses over a hundred brands on their influence in every country.

Brand rankings compared to last year (source indiantelevision.com)
Brand rankings compared to last year (source indiantelevision.com)

 

Google has held onto its most influential spot, four years in a row, “defining benchmarks in providing excellence in engagement, emotional connect and aiding in creating smarter selections,” Ipsos said in its report.

Home-grown mobile service provider to handset marketer, Jio, ranked second moving up one rank from the previous year; digital payments company Paytm was the new entrant on the list ranking third; followed by social media platform, Facebook. American e-commerce company Amazon lost 3 spots to come back at the 5th spot this year, followed by South Korean telephone set maker Samsung, Microsoft, Airtel, Flipkart and Apple (iPhone), Ipsos noted.

Most influential brands (source Ipsos)
Most influential brands (source Ipsos)

Clearly, technology brands reigned high on the list, particularly as India’s sensible phone penetration, the second-highest within the world, helps users access additional technology and digital brands. “Brands that have bagged high honors in influence square measure all technical school brands that square measure half in a vital and intrinsic part in consumers’ lives,” said Vivek Gupta, the decision maker (Business Head, Mumbai), Ipsos India. Another commonality among the highest 5 brands, said Gupta, is that the “very high frequency of interaction, proximity and utility in consumers’ lives.”

Ipsos shortlisted brands on the idea of their quality and high advertising spends. The study covers targeted market segments and classes like airlines, auto, BFSI, digital/ social media, FMCG, fuel, media, online retail, QSR, technology and telecom.

 

Previous Post

All New Commercial Cars to go Electric from 2026

Next Post

Sahara Group Enters Automobile, Launches Electronic Vehicles!

Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

Related Posts

20220627 152251 0000
News

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker
Creators

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
Pine Labs Founder
News

Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

June 23, 2022
Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
Cashify Founders
News

Cashify Raises $90 Million in Series E Round Led By NewQuest & Prosus

June 23, 2022
Next Post
sahara evols logo source google play

Sahara Group Enters Automobile, Launches Electronic Vehicles!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital
  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker

Latest News

20220627 152251 0000

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.