• About
  • Contact
Wednesday, January 27, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Google Pushes India Digitisation Through Investment In Dailyhunt & Glance

Pritish raj by Pritish raj
December 23, 2020
in News
2 min read
0
Google India Invest Marketing- Next Big Brand

Google Marketing- Next Big Brand

Share on FacebookShare on Twitter

Through its $10 billion India Digitisation Fund, search giant Google has made two back-to-back investments in the category of social networks and short videos as it seeks to expand its presence in the emerging digital ecosystem in the region.

Investments in Dailyhunt and InMobi’s Glance have come at a time when domestic and global businesses are looking to capitalise on unprecedented demand from users for short videos brought about by the ban on the popular short video platform TikTok owned by Chinese Bytedance.

The rising base of Indian language users, who are expected to drive future growth and account for the majority of the Internet base of the country in the coming years, is at stake.

100 million new internet users have come online from rural India in the last two years alone. Data shows that rural use now accounts for about 45 percent of the country’s total mobile data use and focuses mainly on online video, Caesar Sengupta, Google’s vice-president, said in a blog post.

More than a dozen short-video apps have been vying for the top spot since the ban on TikTok in June, including Glance-owned Roposo, Dailyhunt’s Josh, and MX Player’s TakaTak.

Times Internet, the digital arm of The Times of India Group that also publishes The Economic Times, owns MX Player.
The long-form video market is dominated by Google-owned YouTube, but it still lags in the short video space, with YouTube Shorts in the early beta phase in the country, far behind peers.

In July, Google chief executive Sundar Pichai had earmarked $10 billion to invest in India over the next 5-7 years, with an emphasis on areas crucial to the country’s digitisation efforts.

It soon chipped in nearly $4.5 billion for a 7.7 percent interest in Jio Platforms-owned Mukesh Ambani.

Investing and collaborating with domestic startups that are creating solutions to meet the needs of Indians in local languages has been one of the Fund’s main focus areas.

“These investments underline our strong belief in a deep partnership with innovative start-ups in India and our dedication to working towards the shared objective of building a truly inclusive digital economy that will benefit everyone,” Sengupta said.

It is expected that a stake in the two local language platforms would help Google deepen its penetration with rural users.

These applications, in particular local language users who use entry or mid-level smartphones, have a scope beyond metro and tier 1 cities. The overarching aim of Google is to improve its current ecosystem by filling up distinct holes. To meet the next billion users, you need a well-connected content distribution system because their demand is very different from what you see in metro cities,” said Pavel Naiya, Senior Analyst.

Previous Post

Elon Musk Said Apple CEO Tim Cook Refused Talks For Tesla At $60 Bn

Next Post

MX Takatak Is Leading The Race Of Indian Short Video Apps, Followed By Moj

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

ByteDance to Lay Off Employees in India Amid TikTok Ban Continuation
News

ByteDance to Lay Off Employees in India Amid TikTok Ban Continuation

January 27, 2021
Twitter Acquires Dutch Based Newsletter Startup Revue
News

Twitter Acquires Dutch Based Newsletter Startup Revue

January 27, 2021
Padma Shri for Zoho Founder Sridhar Vembu and Business Tycoon Mrs. Rajni Bector
News

Padma Shri for Zoho Founder Sridhar Vembu and Business Tycoon Mrs. Rajni Bector

January 26, 2021
TCS Surpasses Mukesh Ambani’s RIL to Become the Most Valued Indian Company
News

TCS Surpasses Mukesh Ambani’s RIL to Become the Most Valued Indian Company

January 25, 2021
Bata is All Set to Start Training and Fitness Apparel Business
News

Bata is All Set to Start Training and Fitness Apparel Business

January 25, 2021
Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok
News

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

January 24, 2021
Next Post
Influencers Money- Next Big Brand

MX Takatak Is Leading The Race Of Indian Short Video Apps, Followed By Moj

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Here Is the List Of 10 Highest-Value Public Companies

Here Is the List Of 10 Highest-Value Public Companies

1 year ago
Reliance NowFloats- Next Big Brand

RIL Acquires $20 Million Stake In VR-Based SaaS Startup NowFloats

1 year ago
Jubilant Foodworks

Jubilant Foodworks Adds Hong’s Kitchen To Its Menu in India

2 years ago
Wakefit Story- Next Big Brand

Success Of Wakefit- A Story Of Never Say Die Attitude & Perseverance

4 months ago

FOLLOW US

  • 22.6k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • ByteDance to Lay Off Employees in India Amid TikTok Ban Continuation
  • Twitter Acquires Dutch Based Newsletter Startup Revue
  • Padma Shri for Zoho Founder Sridhar Vembu and Business Tycoon Mrs. Rajni Bector

Instagram

Follow Me!

Latest News

ByteDance to Lay Off Employees in India Amid TikTok Ban Continuation

ByteDance to Lay Off Employees in India Amid TikTok Ban Continuation

January 27, 2021
Twitter Acquires Dutch Based Newsletter Startup Revue

Twitter Acquires Dutch Based Newsletter Startup Revue

January 27, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.