- Google is the most trusted and positively perceived brand in India, followed by WhatsApp and YouTube.
- Food Aggregator arm of Uber, UberEats and another food aggregator unicorn, Zomato recorded the biggest improvement in the scores during the 12-month period.
The US-based internet search engine giant Google is the most trusted and positively perceived brand in India, followed by WhatsApp and YouTube, as reported by London-based market research and data analytics firm YouGov.
The list of YouGov annual “brand health rankings” for India also feature homegrown startups such as the restaurant aggregator Swiggy (5th Rank) and travel company MakeMyTrip (6th Rank).
These rankings are based on an index score which is calculated by taking the average of quality, impression, value, satisfaction, reputation and whether users will recommend these brands to others.
Brands with the highest index scores between July 1, 2018, and June 30, 2019, were:
|Top 10 brands in India|
Food Aggregator arm of Uber, UberEats and another food aggregator unicorn, Zomato recorded the biggest improvement in the scores during the 12-month period.
The year 2018 was a roller-coaster ride for Zomato. The 10-year-old food tech company acquired enough funding to match up with its rivals, it also launched loyalty programs such as piggybank that helped the customer save big on the food orders. YouGov said that these movements have helped the brand strengthen its perception among consumers.
|Brands with the highest improvement in scores|
|5||Kotak Mahindra Bank|
|7||Bajaj Allianz Life Insurance|
Google also topped the global rankings. Based on data from 29 countries, eight of the top 10 “healthiest brands” worldwide are tech firms.
YouGov is a UK-based British Internet market research and data analytics firm with operations in Europe, North America, the Middle East, and Asia-Pacific.
It specializes in market research through online methods. The methodology involves obtaining responses from an invited group of Internet users and then evaluating those responses in sync with the demographic information.
YouGov’s online methods use no field-force, its costs are lower than some face-to-face or telephone methods.