Only someone who’s been living under a rock for the last two years would have missed the explosion of Dating Apps in the global world. New companies are coming up, new formats emerging, and people of all ages are lapping them up, faster than the McAloo Tikki. Today, we are going to know more about the mother of all dating apps – Tinder!
It’s fair to say Tinder has shaped the modern dating world since it swiped right into our lives back in 2012. Forming an astonishing 11 billion matches from 100 million downloads of the app, the dating phenomenon has seen incredible growth for a start-up.
What is Tinder?
Launched on September 12th, 2012, It was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe. Tinder uses location in part to match members and they popularized swiping which allows users on profile photos to swipe right to like someone and to swipe left to dislike someone. If both users swipe right on each other’s photo it is considered a match and then you can message each other. Tinder user accounts can be linked to a person’s mobile phone number, and/or Facebook, Instagram, and Spotify accounts. Users can also write a short bio of themselves for their profile.
Co-Founder – Sean Rad
While dating and romance have been Tinder’s most popular use cases, Tinder is really an effective way to meet new people today. Just as Facebook and Instagram are scaled networks that enable you to communicate with your existing connections, Tinder is a scaled network that allows you to meet new people anywhere in the world.
The Game of Growth and it is Proven
Tinder’s rise to power over the past five years has been astronomical, even by dating app standards. Even Gregg Blatt, CEO of Match Group, which owns Tinder, recently described the app as “the future of this business.”
Tinder’s revenue soared by 40% in the first quarter of 2019 to reach $260.7 million, up from $183 million from the same period last year. Tinder’s popularity has continued growing and the company has managed to overcome Netflix as the top grossing app.
Tinder added 1.2 million subscribers last year alone. That surge led the brand to close the year out with $805 million in revenue. Most of Tinder’s revenue growth is thanks to Tinder Gold, which gives members certain limited features like more Super Likes per day, the ability to swipe around the world, and insight into who’s already liked them.