Research firm IDC recently released a report that confirms that Chinese smartphone maker, Huawei, has now surpassed Apple and has gone on to become the second biggest smartphone maker in the world. This is the first time since the second quarter of 2010 that Apple has not retained its position as a leading smartphone maker, in terms of the market share and this is an interesting indicator of the fact that consumers are now more aware of the kinds of features they should expect from high-end phones.
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During the second quarter of 2018, Samsung delivered a total of 71.5 million units and is still ranked at number one. This is very interesting because its year over year shipment has seen a drop by 10.4 % and still this company has managed to maintain its top position. This brand has a 20.9 % market in the second quarter of the year. Experts think that this means that the brand’s flagship S9 phone has not been performing very well.
Similarly, if we look at Huawei’s performance, it has been pretty great. Their total shipment of smartphones was around 54.2 million units and their year over year gain has been a total of 40.9%. The market share of Huawei is at 15.8%.
Apple is now in the third position. It had shipped a total of 41.3 million phones and saw a small increase of 7%. Moreover, their worldwide market share is 12.1%.
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On the fourth position of the list is Xiaomi. The brand had delivered a total of 31.9 million phones and had a market share of 9.3%. Interestingly, the brand on the fifth position is also a Chinese one – Oppo. They saw an increase of 5.1% over the year and also continued their expansion to the Middle East and African markets.
According to Ryan Reith, who is the program VP of IDC’s Worldwide Mobile Device Trackers, this is phenomenal. “The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown.”.
