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Here Is All You Need to Know About Guidelines of TikTok – Guidelines or Discrimination?

Mihir Gupta by Mihir Gupta
March 19, 2020
in News, Tech
Reading Time: 3 mins read
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tiktok user base - next big brand
  • After bagging crores and crores of users from every potential market, TikTok has rolled out its guidelines which talks about what kind of posts will be considered as ‘trending’ and which ones will be considered as something ‘unattractive to show to new users.’
tiktok user base - next big brand
Comparative Analysis of Existing Social Media Apps.

Even if you’re not using TikTok (Just like me) but I’m sure you have come across various compilations coming from funny people expressing what great talents they have when it comes to mimicking and acting. TikTok was really a sorted app for anything who felt like they can be a reason why people laugh and share something on the internet. But the new guidelines of TikTok app seem to be stringent and signal towards discrimination.

guidelines of tiktok - next big brand
I guess we’ll not be able to see this kind of talent anymore.

Remember al the crazy guys who used to sprinkle water assume they are their tears rolling down from their eyes? Or those young teenage boys from rural India who carry a smartphone with speedy internet which is enough for them to make the internet laugh with their funny dialogues and mimicking?

I’m sure you do! Because the internet is flooded with compilations like these every day. TikTok app changed the entire meaning of short-video apps and provided wings to anyone who wishes to create a video and showcase his/her creativity and acting skills.

guidelines of tiktok - next big brand
We might miss this friend of ours soon!

A typical housewife from a small town is now trending more than a fashion model residing in Gurgaon. All this was possible because of this short-video app – TikTok app!

Now, when TikTok has bagged a plethora of users and it’s a universe itself, the app is now rolling out some guidelines for its creator.

However, the guidelines of Tiktok are pretty much stringent and signal towards discrimination. Between a fat person and a healthy person. Young and old, civilized and uneducated. Rural and urban! Here is all you need to know about the guidelines of the TikTok app.

What Do the New Guidelines of TikTok App Talks About?

Now if someone who has a beer-belly, or who has ugly facial looks or who is recording videos in slums or ramshackle areas, they will be closely monitored by the TikTok team.

As per the new guidelines of TikTok app, people who are healthy (than normal), or who have ugly looks like dark in color, more wrinkles than a smile, or face structure not being the ‘appropriate one’ will not be able to create the hype they used to create on the app.

Guidelines of TikTok also ban videos from people who appear to be poor. Cracked walls, old decorations, the shabby background is enough to have a video suppressed by the content management team.

guidelines of tiktok - next big brand
No more making videos in the sums!

TikTok says the goal was to prevent bullying, new guidelines of TikTok signals more towards discriminating among the userbase. Livestreamed military movements and natural disasters and other material that might threaten defamed civil servants, and other material that might threaten national security have been suppressed alongside videos showing rural poverty, slums, beer bellies, and crooked smiles.

Spokesperson – Josh Gartner told the Intercept that most of the live stream guidelines of TikTok reviewed by The Intercept are either no longer in use, or in some cases appear to never have been there in place.

Regarding the new guidelines of TikTok app, Gartner said that rules represented an early blunt attempt at preventing bullying, but are no longer in place, and we’re already out of use when The Intercept obtained them.

While the company makes clear that there is no discrimination in the new guidelines of TikTok, the short video app was seen discriminating in the past. It prevented posts from LGBTQ users and users with disabilities.

guidelines of tiktok - next big brand

TikTok has also been under media limelight for its data handling and collection practices. Credentials of users from across the world are no joke after all!

Summing Up:

Rolling out guidelines is not a problem. But problems arise when the new guidelines try and suppress that strata of society who wants to use the platform but they don’t have allied resources to have a beautiful place along with a beautiful background.

Let’s see what happens when the new guidelines of TikTok are actually rolled out. But the company is clear that there is no kind of discrimination here. The short video team just wants to make sure that videos rolling out on the app, is worthy enough to be watched and shared on the internet.

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Mihir Gupta

Mihir Gupta

Neophyte | Bibliophile | Audiophile

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