- The brand value of HDFC is at $22.70 billion and it has changed only 5 percent, as mentioned by Vishikh Talwar, Chief Client Officer, Kantar.
- Jio saw a surge in its ranking and became the fastest riser with a 34 percent increase in the brand value to $5.47 billion and grabbed 9th place.
HDFC Bank retains the top spot for the sixth consecutive year in the sixth edition of BrandZ Top 75 Most Valuable Indian Brands ranking, which is conducted and released by WPP and Kantar. The reason behind HDFC Bank maintaining the top spot is forward-thinking and innovative outlook which is customer-centric and focuses on changing needs of the customers.
The brand value of HDFC is at $22.70 billion and it has changed only 5 percent, as mentioned by Vishikh Talwar, Chief Client Officer, Kantar. He also said if the brand continued their way and approach of working, answering all the queries, connecting with consumers and delivering, it will manage to stay ahead of the competition.
LIC stands at the second spot with its brand value pegged at $20.13 billion, while the third place was grabbed by Tata Consultancy Services with brand value at $18.16 billion, recording a 21 percent change in brand value as compared to the previous year.
Airtel is in the fourth position and saw a decline of 10 percent in its brand value, while State Bank of India took the fifth position with a brand value of $8.4 billion.
Jio saw a surge in its ranking and became the fastest riser with a 34 percent increase in the brand value to $5.47 billion and grabbed 9th place.
The list saw a lot of new entrants to the list with famous names such as Vodafone, OYO, Swiggy, Zomato which represent the startup community. Vodafone with $2.5 billion was ranked the top newcomer and takes up the 24th position in the list.
Indian brands which have built their businesses and brand value by disrupting the market are looking to cash in their achievements and grow more and more.
The BrandZ study is the only brand valuation ranking which combines the financial data of companies with insights and opinion of the consumer, rates the trust factor as the highly trusted brands in the Top 75 are worth 129 percent more than less trusted ones
Speaking about consumer trust, a common thread among successful brands, Preeti Reddy, CEO South Asia, Insights Division, Kantar said only a few have succeeded in growing trust over the last five years. “Those who do so, have done it through open and honest conversations with their customers. Trust is the shield that gives a brand the resilience to face headwinds in uncertain times,” she added.
Traditional brands still making it to the top shows that the new entries should be working more on their trust factor.