Hike announced the debut of Rush Avatar, an NFT and digital identity for Rush users, on Monday, moving the Rush Gaming Universe (RGU) to the blockchain. Hike’s Web3 strategy for its play-to-earn platform RGU is reflected in this announcement.
“To celebrate the launch of Rush Avatar NFT, a unique Launch Edition is being given to most active Rush players that comes in unique rarities, ranging from ‘The Boss’, the rarest one with only 1,999 in quantity, to ‘Khiladi’, which is the most common,” the startup stated.
Hike intends to provide these Rush Avatar NFTs for free to its community’s most active members, with the rarest editions going to the most active members. 10% of this Launch Edition’s supply will be set aside for future community giveaways, NFT sales, and partnerships.
The airdrop will begin on February 28 for Android users, followed by an airdrop for Apple users soon after.
Kavin Bharti Mittal, Founder & CEO, Hike said, “With the Rush Avatar NFT, players will now own their digital identity in the RGU. This launch brings the Rush Gaming Universe on-chain and with it we plant the seeds to build a new game economy where consumers are owners.”
He added, “What makes Rush Avatar unique is how it will pave the way for the next generation of NFTs. NFTs are programmable in their very nature and this will enable us to provide incredible value to our community members that hold a Rush Avatar NFT. Think superpowers, more personalization and so much more.”
Within a year of its inception, the RGU had won $50 million in prize money (Gross ARR). Over 100 million gameplays a quarter are played by the RGU community across eight of India’s most popular casual games.
In the early 2021, Hike first surprised everyone by taking a full exit from instant messaging service. Later, the firm decided to part ways with WinZO, a social gaming app. Hike was the early investor in WinZO and received 400% returns when took exit.
Kavin Mittal led Hike took above decisions to start it’s journey in gaming industry. To do so, the company launched Vibe, a social app and Rush, an online gaming app.
Now, the startup has announced to offer cryptocurrency operations and services with the latest fundraise.
Hike has inclined towards crypto space due to the recent crypto growth in India. Just before that, CoinDCX became the first crypto startup to join the unicorn club with over a billion dollar valuation.