In the series of interviews with market leaders, change-makers, and innovators, we bring our next interview with Affiliate Marketing Startup, BajuGali.
BajuGali is a marketing company that meets the unspoken need of brands to drive value through engagement and participation in unique ways of the advertising approach. We started off from “The sweetest part of India”, Kolkata. Now have our wings spanned across the “IT City”, Bangalore and “Temple City”, Bhubaneswar respectively. They specialize in Indoor Media Marketing and is one of the leading Indoor Media Marketing agency of Kolkata.
- What exactly is BajuGali?
BajuGali is with the vision to include themselves in the sales pipeline of the business. Started with Residential advertising and expanded to other Indoor Media Advertising such as Retail chains, Shopping malls, Utility bills, and others. BajuGali has also added value to affiliate marketing with a different approach. BajuGali has met the unspoken needs of various brands. We have served more than 100 brands in a very short span of 3 years. Being bootstrapped, BajuGali has created its presence in Kolkata, Bangalore, and Bhubaneshwar. We at BajuGali are committed to creating brand awareness and make the advertising cost-effective so that brands don’t have to give a second thought before investing in the advertisement. BajuGali is also aiming to expand its services to other major cities by the end of this year.
- What is the story of Team Bajugali?
The startup is based out of Kolkata, We have recently expanded to Bangalore and nearby eastern region cities, Aiming at the target of expansion to two more metro cities by the year-end, says Avinav Gupta who is the CEO of BajuGali. BajuGali is founded by three brothers naming Avinav Gupta who is the CEO, Avinit Gupta who is the COO and Abhishek Gupta who is the Chief Brand Officer and Business Development Head and is responsible behind onboarding brands and making brands believe that advertisement spends can be done inside Apartments where brands can easily find their target audience. They have believed in each other’s skills and talent when things were totally running against them, surviving close to shut shop in 2017 from Apartment management software solutions, they pivoted themselves to an idea of generating revenues through the apartment inventories that were built during the whole process of building management software solutions. Supported by a young and vibrant team mate with one common vision of entering into the sales pipeline is our constant push, Says Avinav.
- What is the effect of COVID19 on Startups?
The post lockdown phase would start soon, hopefully, and the normal will return soon. The only difference being the definition of “normal”. Social Distancing, Pay cuts, job cuts will be the new normal among many other parameters until things get better.
Amidst all this, we at BajuGali have worked hard to bridge the gap between the “old normal” and the “new normal”. We have launched an influencer platform, BajuGali Influencer with our belief that there is an influencer inside you.
Adding to this new normal, Avinav says, they have launched a Virtual Internship Program which is aimed at making the candidates corporate-ready in this tough time. The best part is, this program can be enrolled from any nooks and corners of the country and they can gain the ground knowledge of marketing and sales by working for multi-brands listed on the website.
- What is BajuGali Influencer?
We are an aggregator platform for brands and affiliates, i.e, you. We facilitate brands like TImesPrime, docs app, 1MG, etc. to create tasks for their product or services and the same tasks can be picked by you to promote it among your group, family, or friends.
- What are your other benefits?
We just don’t drive by remuneration. We also drive by the value we create in your life. We assist you with our different types of programs, from time to time, wherein you can Upskill yourself. All these programs are tailored by market leaders which are aimed strongly to achieve its purpose.
Team Next Big Brand extends heartiest wishes to Team BajuGali. Kudos to him for such an amazing and fun interview. You can find the link to their campaign here.