• About
  • Contact
Sunday, January 24, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

How Brands can cash-in Gen Z who prefer video content on mobile devices

Saurav Bhagat by Saurav Bhagat
August 17, 2019
in Case Study, OTT
3 min read
0
The Z Generation love to watch videos on mobile devices

The Z Generation love to watch videos on mobile devices

Share on FacebookShare on Twitter
  • Gen Z (or Generation Z) is a term given to individuals born between 1990 and 2000.
  • Gen Z watches videos on YouTube (74 percent) and Facebook (83 percent) using mobile devices.
  • Brands wishing to engage Millennials as well as Gen Zers should concentrate on capitalizing on this desire for a daily relief from struggles.

Today’s Millennials and Gen Zers are a strong market driving force. These two generations are strongly affected by technology and are accustomed to it. 

Gen Z (or Generation Z) is the term given to individuals born between 1990 and 2000.  These people comprise of the adults in their 20s.

Daily viewers (sourse: whistlesports)
Daily viewers (sourse: whistlesports)

In reality, in a globe where technological developments happen almost daily, Millennials and Gen Zers have grown up. However, these generations vary from one of the most common types of technology, media, in their communication with and consumption. Indeed, generational nuances have mainly influenced media consumption. These distinctive, generation-specific media interactions then provide invaluable brands insight into both Millennials and Gen Zers’ technological consumption trends.

According to Whistle’s latest studies, Gen Z is the biggest age group to view mobile video content in the US. The entertainment group discovered that while doing other stuff, 81 percent of Gen Z likes to put on videos.

The percentage game and social media content:

Sixty-one percent of participants said that when watching on mobile phones, there was no distinction in video quality. By contrast, 63 percent of millennials prefer to watch content on television.

facebook-youtube-viewers-source-whistlesports-nextbigbrand-in
Youtube vs FB viewers (source: whistlesports)

Gen Z watches videos on YouTube (74 percent) and Facebook (83 percent) using mobile devices.

For young people, mobile phones (40%) were the main instruments for viewing video content on compared to millennials (22%) who preferred viewing content on television (56%). Both age groups spread their video consumption all day long. After job or college, and in the evenings, most video viewing still occurs.

The results shed light on how and when they can best reach customers of Gen Z for advertisers. Mobile video-centered campaigns are now a must to reach an audience as closely aligned with the moving image as Gen Z. Meanwhile, millennials pose more of a challenge and advertisers would be well placed to plan cross-device video campaigns.

Overall Preferred Video Content

Not only do Gen Zers differ in the mediums on which they view video content. They also differ in the actual video content that they tend to watch.  The most common video material for weekly viewing between both Millennials and Gen Zers is perhaps indicative of the need for a break, however tiny, from the difficulties of everyday life. According to a study conducted by YPulse, 58% of Gen Zers and 59% of Millennials claimed to watch weekly comedy video content across platforms such as films, TV shows, and streaming services series. For both generations, music and music videos were the second most common genre of video content.

Preferred Short-Form Video Content

They revealed that their favorite genre was comedy for Millennials who were asked what kind of short-form video content they watch weekly. Millennials continue their trend, even in short form, to watch comedy videos the most.

For Gen Zers, they revealed that vloggers and internet personalities were their top category for short-form video content. No doubt impacted by the big influx of influencers on social media platforms, these videos are used by young Gen Zers to keep these influencers’ life and trends alive.

Netflix: A binge watcher's paradise (source: whistlesports)
Netflix: A binge watcher‘s paradise (source: whistlesports)

Brand Implications

Perhaps the fact that Millennials and Gen Zers appreciate the most comedy video material is indicative of the reality that individuals generally feel burdened by society’s pervasive issues. Whether from political divisions, social struggles, or financial uncertainties, the weight of internal stressors on their life is now more than ever experienced by individuals.

Brands wishing to engage Millennials as well as Gen Zers should concentrate on capitalizing on this desire for a daily relief from struggles. Ensuring user-friendly content, providing innovative, problem-solving goods, and encouraging positive brand messaging will make Millennials and Gen Zers look much more attractive. In addition, remaining up-to-date with societal modifications and anticipating the resulting generation-specific requirements may be the best way to guarantee brand success over the long term.

25% OTT users prefer free content, MXPlayer tops loyal user chart

 

Tags: Brand ImplicationsMillenialsVideo adsVideo ContentVideo Content On MobileZ GenZ Generation
Previous Post

#Logout : 1,200 Restaurants delist themselves from dine-in programmes

Next Post

Flipkart Launches Video Alongwith Social Shopping Feature

Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

Related Posts

Indigo Paints: Colorful journey of a Lesser Known Paint Brand
Case Study

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry
Case Study

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

January 17, 2021
18 Year Old Josh Richards Journey to Tiktok Star, Actor, Entrepreneur, Investor, and Musician
Case Study

18 Year Old Josh Richards Journey to Tiktok Star, Actor, Entrepreneur, Investor, and Musician

January 11, 2021
Maggi: Journey of a Foreign Brand to Indian Kitchens
Case Study

Maggi: Journey of a Foreign Brand to Indian Kitchens

January 5, 2021
The Rise and Downfall of the World Known Indian Automobile Designer Dilip Chhabria
Case Study

The Rise and Downfall of the World Known Indian Automobile Designer Dilip Chhabria

January 1, 2021
Top 10 Indian Startups Of 2020- Editor’s Choice
Case Study

Top 10 Indian Startups Of 2020- Editor’s Choice

December 30, 2020
Next Post
Flipkart is the leader when it comes to selling budget phones with 53% share (photo courtesy Business Standard)

Flipkart Launches Video Alongwith Social Shopping Feature

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Capriway Property is bidding to disrupt a “$90 Billion Vacation Rental Market”

Capriway Property is bidding to disrupt a “$90 Billion Vacation Rental Market”

2 weeks ago
youtube revenue users -next-big-brand

Here Is A Look At Interesting YouTube Users Statistics & Revenue

1 year ago
netflix India - Next Big Brand

Binge Watchers Go Nuts As Netflix Launches ₹ 1,199 Annual Plan

1 year ago
Coca Cola Regional- Next Big Brand

Coca Cola India Go Regional With Launch Of Bengali Packaging For W.B.

11 months ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base
  • Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

Instagram

Follow Me!

Latest News

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.