• About
  • Contact
Tuesday, January 26, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Startup

How India is finding love online- TrulyMadly Originals

Snehil Khanor by Snehil Khanor
February 17, 2020
in Startup
3 min read
0
TrulyMadly- Next Big Brand

TrulyMadly- Next Big Brand

Share on FacebookShare on Twitter

It was December 2016, when I met this group of 4 from Delhi while backpacking across North India,

During the conversation amidst the stunning backdrop of Jaisalmer fort, I casually mentioned that I’m associated with TrulyMadly. Pleasantly surprised,they revealed that Ravnita & Anubhav had met on TrulyMadly in October 2015 and started dating in May 2016. This was the first time I had run into someone who had met their partner on TM.

(Strangely, if I now go to a large enough gathering and don’t stumble upon a successful story , I am somewhat disappointed .)

Ravnita & Anubhav later got married in Feb of 2018.

Interestingly, Sneha from the same group messaged me and told me how she also met her partner on TM in Feb of 2017 and got married to him in July of 2018.

But the story doesn’t end here…

Last week, I got re-connected with Ravnita and she messaged me “You know, I know 4 more married couples who had met through Truly Madly!! And all are my family and friends”

I was amazed. Like I knew about Sneha already, but 3 more couples in the same group. That was a first for me!.

First Ravnita’s ex-room-mate, then Anubhav’s older brother, and now even Anubhav’s younger brother is set to tie the knot, this year, all through TM.

Yes, we are the official matchmaker of the “Minocha family”.

What’s common between all these stories? If they wanted to get married why did they join a dating app and not a matrimony website?

“Because Matrimony websites are just digital form of arranged marriages, where the conversation starts with parents asking your Caste, Gotra & Salary. It feels very uncomfortable and transactional” says Ravnita.

Millennials today don’t want to get into an arranged marriage setup. They don’t want to meet and talk to parents on Matrimony Sites. You obviously can’t find love on Hook-up apps, then where do you go?

If you are in your late 20s and want to meet genuine people who have the intention of finding a partner but not an agenda of just getting married right away, then hookup apps/matrimony sites won’t make any sense to you!

Where do you go if you want to find your forever partner, for and by yourself.` That’s where serious dating apps come in.

We observed this pattern in almost all of our success stories :

They get a match.

They chat on TM for a few days.

They exchange numbers once they are comfortable talking to each other They talk on call/whatsapp for a few weeks.

They plan their first meeting in a public place or a cafe.

If things go well, they start dating and as the relationship matures, involve parents after a courtship of 6-12 months.

We are the first generation of India which is responsible for their own marriages.

We are the first generation of India, which has shunned the concept of “Right age to get married”.

We are the first generation of India, which doesn’t equate “Settle in life” to “Get married” We marry, when we feel we are ready, with the person we feel is right for us.

But is this limited to just the metro cities? NO!

Let me introduce you to another favorite couple of mine, Shraddha & Sushil!

Shraddha from Varanasi and Sushil from Lucknow matched in 2016 and became good friends. The friendship soon blossomed into love even when miles apart. They finally tied the knot in 2017.

Some interesting facts about Online Dating in India :

  • Males like 10 out of every 13 profiles shown to them, while Females like only 1 in 13 profiles.
  • Like rate on Male profiles varies from 0% to 45% with average being 8%
  • Like rate on Female profiles varies from 45% to 99% with average being 77%
  • Oldest paying male on TrulyMadly is 69 years young
  • 70% of our active user base is 26 & above & 50% is 28 & above
  • Most used hashtag by Males – #WanderLust
  • Most used hashtag by Females – #Sapiosexual
  • 37% increase in online dating brand queries vs 13% increase in interest for matrimony brands – Report by Google – “Year in Search – India”

The thoughts expressed in the above piece are author’s personal thoughts and Next Big Brand is not responsible for any opinion expressed.

Previous Post

Xiaomi Mi 10 Sold Out in a Minute – Grabbed ₹204 Crores Revenue

Next Post

Coding Platform Progate Grabs ¥400 ($36,41,610) in Series A Funding

Snehil Khanor

Snehil Khanor

Related Posts

Unacademy Acquires Live Learning EdTech Platform NeoStencil
News

Unacademy Acquires Live Learning EdTech Platform NeoStencil

December 31, 2020
Indian Unicorns 2020- Next Big Brand
Case Study

Indian Unicorns 2020: 11 Startups From Pine Labs To Dailyhunt

December 22, 2020
InMobi’s Glance Turn Unicorn In Less Than 2 Years After Funding
News

InMobi’s Glance Turn Unicorn In Less Than 2 Years After Funding

December 22, 2020
Dailyhunt enters local market, acquires LocalPlay
News

Dailyhunt Joins Unicorn Club After Funding From Google, Microsoft & Falcon Edge

December 22, 2020
Pine Labs Is Valued At $2 Billion After Fresh Investment From Lone Pine
News

Pine Labs Is Valued At $2 Billion After Fresh Investment From Lone Pine

December 21, 2020
Zomato Revenue Employees Advertising Business- Next Big Brand
News

Zomato Raises $660 Mn at $3.9 bn Valuation In Hindsight Of IPO

December 19, 2020
Next Post
Progate - Next Big Brand

Coding Platform Progate Grabs ¥400 ($36,41,610) in Series A Funding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Automobile Companies Market Cap- Next Big Brand

Presenting Top 10 Automobile Companies In World By Market Cap

1 year ago
Elon Musk Becomes Third Richest Man In World, Beats Zuckerberg

Elon Musk Becomes Third Richest Man In World, Beats Zuckerberg

2 months ago
Shopclues pursuing an eleventh hour buyout from Snapdeal to stay afloat

Shopclues pursuing an eleventh hour buyout from Snapdeal to stay afloat

2 years ago
Smartphone:- Next big Brand

OnePlus Most Trusted by Indian Premium Smartphone Users, Samsung least

2 years ago

FOLLOW US

  • 22.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • TCS Surpasses Mukesh Ambani’s RIL to Become the Most Valued Indian Company
  • AHA: Rise of Telugu Region OTT Platform in a Short Span of Time
  • Bata is All Set to Start Training and Fitness Apparel Business

Instagram

Follow Me!

Latest News

TCS Surpasses Mukesh Ambani’s RIL to Become the Most Valued Indian Company

TCS Surpasses Mukesh Ambani’s RIL to Become the Most Valued Indian Company

January 25, 2021
AHA: Rise of Telugu Region OTT Platform in a Short Span of Time

AHA: Rise of Telugu Region OTT Platform in a Short Span of Time

January 25, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.