• About
  • Contact
Saturday, June 25, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

IKEA is dipping its feet into the Furniture Rentals Space in 30 Countries!

Sourav by Sourav
April 4, 2019
in Industries, New posts
Reading Time: 2 mins read
A A
0
ikea

With the renting economy set to reach a market size of $335 Billion globally, it is no surprise that furniture giant IKEA also wants to be a part of this business. IKEA has always been known for providing affordable furniture solutions to people from different walks of life. However, the latest trend amongst the younger set of people is to rent out furniture instead of buying, and IKEA knows this. This is why they are planning to roll out their renting services in more than 30 countries all over the world.

IKEA began fleshing out its plans for renting furniture during the launch of its first sustainable store in Germany in 2017. As the company is strongly motivated by environmentalism and sustainable practices, the idea of renting furniture falls perfectly in line with the brand’s ideologies. According to surveys conducted by the brand, over 90% of its consumers do want to change their behavior but they are not sure how.ikea store

Moreover, according to Jesper Brodin, the chief executive of the Ingka Group, many of their consumers change their homes frequently. However, they cannot afford to change their furniture accordingly and often find themselves in a financially difficult situation. “You should be able to have a lovely home and a good conscience, and you should be able to afford it,” he said while talking about the same.

Ever since Mr. Brodin became a part of IKEA, he has been trying to overhaul the brand’s strategies in a way that also responds to climate change. By offering their renting services, IKEA can tie in together three of its business objectives quite effectively – being more affordable, ensuring the products are convenient and protecting the planet. The renting service is also a great solution for younger customers who already expect to be able to rent out anything they need like clothes or cars.

IKEA has already rolled out its rental services in the Netherlands. They offer students a bed, study desk, table and chairs for $33.

Speaking about the growth of rentals, Juvencio Maeztu said “In New York, London, Paris, Berlin, Madrid, Barcelona, Tokyo, Shanghai, Mumbai, we will see more of these mid-sized stores in the future,” He also said that “In the next 20 years, more people will live in cities and own fewer cars and share more.”

In India, furniture rentals are already becoming an accepted norm, with brands like Furlenco leading the way. Once IKEA’s services are also rolled out, the brand should already have a wide consumer base to appeal to. IKEA had opened its first store in India in Hyderabad last year and is going quite well.

Previous Post

Madras High Court has asked the Center to Ban Tik Tok

Next Post

Reliance Jio Digital Buys Haptik for 700 Crore

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

Star Studios logo
Industries

Fox Star Studios Rebrands Itself As Star Studios

May 27, 2022
Saudi Aramco IPO- Next Big Brand
Industries

Saudi Aramco Becomes World’s Most Valued Company; Surpasses Apple

May 11, 2022
Delhivery founder
Industries

Ahead of IPO, Delhivery Raises Rs 2,347 Crore From Anchor Investors

May 11, 2022
D2c Brands in India
Industries

D2C Brands Future in India

April 12, 2022
Shreevar Kheruka Borosil
Industries

How Borosil Went From 12 Years of Losses to a Rs 600+ Crore Brand – Success Story

April 8, 2022
Tata Neu App Launch
Industries

Tata Group Announces Super-app ‘Tata Neu’ Is Live For Indians

April 7, 2022
Next Post
haptik logo

Reliance Jio Digital Buys Haptik for 700 Crore

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker
  • Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

Latest News

images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.