- According to Sensor Tower, the countries with the most installations of the TikTok app were India at 44% of its total downloads and the US at 8%.
- India is TikTok’s largest market with more than 200 million downloads and users. The growth of the app in India is significant on both iOS and Android and could help fuel the ongoing growth.
In September 2019, the Chinese company TikTok was the most popular social media app in the world with nearly 60 million installations. According to an update from the marketing intelligence firm Sensor Tower, the countries with the most installations of the TikTok app were India at 44 percent of its total downloads and the United States at 8 percent.
India is TikTok’s largest market with more than 200 million users. The growth of the app in India is significant on both iOS and Android and could help fuel the ongoing growth. It could also appeal to advertisers and help the company develop the business of the social platform in the country.
Several brands on the social platform have already made a mark. For example, Britannia’s new variant of the’ Little Hearts ‘ biscuit, and the #BilkulSafeHai campaign by Godrej Security Solutions, as well as other scores.
In September, Facebook was the world’s second-most-installed social media app with over 50.5 million installations. India, once again, took the lead among countries with the highest number of Facebook installations, pegged at 23%, followed by Indonesia at 11%. For September, Instagram, Likee, and Snapchat rounded off the world’s top five most-installed social media apps.
TikTok, the short video app owned by ByteDance, which has encountered trouble with Indian authorities on several occasions, has recorded India’s first-ever profit. ByteDance recorded revenue from Rs 43.7 crore and net profit from Rs 3.4 crore in India.
ByteDance also announced that a data center will be set up in India. The company said it has stored data of Indian users at industry-leading third-party data centers in the U.S. and Singapore since the release of its service in India.
Brands Taking Advantage
The biscuit major wanted to exploit the idea of breaking some hearts to communicate with the millennials for its newly launched strawberry version for the fastest-growing brand under the Britannia portfolio.
Digital commitments on TikTok, Instagram and Facebook supported the launch.
Vinay Subramanyam, Head of Marketing, Britannia Industries, said the company’s message’ Break some hearts ‘ refers to millennials who have a more fluid and open view of love and take every aspect of it in the right spirit, including breakups and heartbreaks.’
The brand decided to engage with millennials on TikTok for the latest Godrej Security Solutions campaign, #BilkulSafeHai, which aims to drive awareness and proactive adoption of security solutions, and announced a dance challenge −’ Tijoriwaladance.’
Zomato also partnered with the app for the food delivery service. Announcing the second season of its food carnival, Zomaland, featuring a variety of restaurant pop-ups and performances across 10 cities, Zomato partnered with TikTok to host ‘ TikTok Theater’ with creative performances from India’s most loved comedians and music artists.
Voot’s video-on-demand service has also partnered with TikTok in its’ Work It Up’ celebrity chat show to make B-town celebrities sweat it out.
By the way, India is part of over 100 TikTok markets involved in the #ForClimate movement, sponsored internationally by the International Red Cross Federation (IFRC) and national societies. By partnering with IRFC and Red Crescent Societies, a global humanitarian network, TikTok decided to raise awareness about climate change issues creatively.
TikTok users were encouraged to raise awareness of climate change from September 16-30, using three specially designed stickers depicting extreme weather conditions: rainstorms, snowstorms, and global warming. In a single day, the #ForClimate movement has received over 70 million views on TikTok.
In a statement, Jemilah Mahmood, Under-Secretary-General for Partnerships at the IFRC, said, “TikTok’s social platform is ideal for communicating a serious message in a way that is entertaining, encouraging and energetic. We look forward to seeing youth bring their stories to a global audience.
With the downloads of TikTok increasing, the brands see this as an opportunity to put their advertisements and sale their products.