Undoubtedly, India has become a key market for many companies in different domains. There are a lot of opportunities for growth here and the companies see that clearly. As for the smartphone market, we’ve seen significant growth over the years.
India has left the US behind to become the world’s second-largest smartphone market, according to a recent counterpoint report. That’s right, India is now a bigger market than the US, which is pretty incredible.
More than 158 million smartphones were delivered in the US in 2019, the study reports. That is a considerably greater amount than 145 million delivered in 2018. The sudden growth is due in large part to the rise of Chinese producers.
As we already know the Chinese smartphone manufacturers are selling their smartphones at low prices. So, naturally, people are buying them over the other devices in huge numbers. Of the 158 million phones, a whopping 72 percent came from Chinese brands like Xiaomi, Vivo, Realme, and Oppo.
Xiaomi also holds the top spot of all the brands with control over 27 percent of the market. It has now been at the top for ten consecutive quarters. Vivo has outpaced Samsung to become the country’s second-largest player. Samsung holds the third spot, while more Chinese brands like Realme and Oppo are taking the remaining spots to enter the top Apple, thanks to the fast movement of iPhone XR units towards the end of 2019, have also gained some numbers across the world. But in the end, there’s no denying that Chinese brands dominate Indian charts, at least when it comes to smartphones.
“Six out of every seven smartphones sold in India belonged to the top five smartphone brands- Xiaomi, Samsung, Vivo, Realme and OPPO. The Indian smartphone market grew 5 percent in the second quarter (Q2) of 2019.”
As per Q4 of 2019, Vivo is the 2nd largest smartphone in India by market share. It’s showstopper smartphones disrupted 15000-20000 range smartphone brands. It has left Samsung behind in the process.
From rolling out one smartphone better than the other, their constant marketing and promotional campaigns have helped Vivo to surpass Samsung in the smartphone market.
While Samsung’s shipments remained almost flat, Vivo’s annual shipments grew 76% last year. Vivo’s market share took a 132% leap between Q4 2018 – Q4 2019.
According to Counterpoint’s Market Monitor research, the market share of Chinese brands has reached a record 66% during the first quarter of this year driven by new product launches, Chinese phone maker Xiaomi remained at the top of the smartphone market share table with a 29% share, witnessing a decline of 2% in comparison to the same period last year.
The Chinese brands grew 20% year-on-year (YoY) riding mainly on the growth of smartphone brands such as Vivo, Realme and OPPO. Vivo’s volume grew 119% whereas OPPO witnessed a growth of 28% YoY.