- India is 7th on the list and is the 3rd most valuable nation. brand from Asia. With a massive change of 18 percent brand Value of India stands at $2,562
- The US is the world’s most valuable nation brand with a $19.3 trillion brand value. Qatar is the fastest growing nation brand; it’s brand value is up 39% to $256 billion
Brand Finance released its annual report on the world’s 100 leading ‘nation brands’. Using a method more usually applied to companies, Brand Finance provides a comprehensive report on the world’s leading national brands and the impact that a country’s reputation and the image have on governments, investors, students, and consumers.
Key Findings:
- The US is the world’s most valuable nation brand with a $19.3 trillion brand value
- Qatar is the fastest growing nation brand; it’s brand value is up 39% to $256 billion
- Ukraine is the fastest faller; it’s brand value is down 37% to $80bn
- The impact of the conflict has been felt in Russia too; its brand value is down $90 billion
- The Scottish referendum threatened ‘Brand Britain’ but a ‘no’ vote has seen the UK’s nation brand value surge 20% to $2.8 trillion
- Average nation brand value growth among developing economies at 13.9% compared to only 0.4% for developed economies in Brand Finance Nation Brands 2019 ranking
- China closing gap behind leader US, following 40% brand value growth
- Japan overtakes the UK in 4th spot, as Brexit uncertainty prevents the growth
- India makes gains jumping to 7th spot, while no new brands break into top 10
- Turkey making nation brand value turnaround following difficult 2018
- Singapore remains the world’s strongest nation brand, Brand Strength Index (BSI) score 90.5 out of 100
The Brand Finance Nation Brands study continues to dominated by Brand USA. The brand value of $19.3 trillion is more than three times the value of second-placed China, with a brand value of $6.4 trillion. While the US acts on the international stage are often at risk and discord and deadlock beset domestic politics, decades as the pre-eminent power in banking, media, governance, and technology means that the US will continue to top the ranking for years to come.
GDP data is a major part of the nation’s brand value measurement, another factor which dominates the US with its massive economy. The final estimates, however, were determined by integrating GDP data with more detailed details from four’ pillars’: Goods & Services, Tourism, Talent and Development. The ratings for each are combined to create a score of 100 (and a corresponding letter grade on a scale equivalent to a credit rating from AAA+ to D) that reflects the strength of the nation’s brand. Looking at nation brand strength in isolation can be seen in many respects like the true reflection of a government’s national brand direction as the intrinsic GDP advantage of larger countries is removed.
India is 7th on the list and is the 3rd most valuable nation. brand from Asia. With a massive change of 18 percent brand Value of India stands at $2,562 as compared to $2,159 of 2018. India jumped to seventh place from last year’s 9th, after posting a strong 19 percent mark-value rise of USD 2.6 trillion.
“After the global financial crisis, the Indian economy was quick to recover, with growth now slowing down by a recent slowdown in both the manufacturing and construction sectors,” it said. The rest top 10 constitutes of US at the top, China, Germany, Japan & UK on 2nd, 3rd, 4th, 5th. India is preceded by France on the 6th and succeded by Canada on the 8th. South Korea and Italy complete the lineup with the 9th and 10th positions respectively.
