• About
  • Contact
Tuesday, June 28, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

India Is Fastest Growing OTT Market With 28.6% Annual Growth: PwC

Pritish raj by Pritish raj
October 22, 2020
in News, OTT
Reading Time: 2 mins read
A A
0
Top OTT Platforms In India April 2020 Report 1

The PwC Global Entertainment & Media Outlook: 2020-2024 published on Thursday suggests that with the closure of cinema halls and multiplexes due to the COVID-19 triggered lockdown since March, subscription video-on-demand revenues have exceeded box office revenues for the first time. As internet-connected devices proliferate, especially new smartphones and connected TVs, OTT video growth comes from both inside and outside the home. Subscription VOD will be the primary revenue generator, rising from $708 million in 2019 to $2.7 billion in 2024 at a 30.7 percent CAGR.

The emergence of new direct-to-consumer applications, local ‘bite-sized’ entertainment channels, and user-generated content (UGC) formats has led to the new at-home climate.

When SVOD income overtakes box office investment, a key turning point will be reached in 2020. This event highlights the pace at which customers have embraced OTT channels, the report said.

This means that, when some film studios opt to fast-track new releases to home video outlets, OTT is likely to benefit from the closing of cinemas. In the five southern states, which are a significant segment of box office collection revenues in the world, the trend of digital-first releases is also catching up.

mirzapur season 2 release date plot cast and major updates about the series
Shows like Mirzapur have contributed immensely in OTT growth.

In 2022, followed by mobile video consumption and social media, the mobile display would surpass wired internet ads. According to the latest report by PwC, games are expected to become the third-largest user of data by 2024, behind video and communications.

The report said that India is the fastest-growing OTT market at 28.6 percent CAGR; to become the sixth-largest market in 2024. India’s OTT market to overtake South Korea, Germany, and Australia and become the sixth-largest market in 2024.

India, having surpassed Taiwan in 2019, is now the sixth largest Internet ad market in the Asia Pacific.

Due to improved data affordability, modern mobile-first formats, ability to calculate, and strategic targeting (i.e. geolocation), mobile will continue to be the key revenue driver.

The continuing change in customer preferences continues to influence the TV advertisement model. Via a combination of subscriptions and ad-based models, conventional media such as newspapers invest heavily in their own streaming services and aim to monetize.

Previous Post

Flipkart Reaches 10 Million Shipments During This Festive Sale

Next Post

Apple Is Best Global Brand In 2020 Followed By Amazon & Microsoft: Interbrand

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

20220627 152251 0000
News

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker
Creators

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
Pine Labs Founder
News

Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

June 23, 2022
Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
Cashify Founders
News

Cashify Raises $90 Million in Series E Round Led By NewQuest & Prosus

June 23, 2022
Next Post
IMG 20201022 WA0015

Apple Is Best Global Brand In 2020 Followed By Amazon & Microsoft: Interbrand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital
  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker

Latest News

20220627 152251 0000

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.