• About
  • Contact
Friday, July 1, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

India Is The 2nd Largest Market By Volume For Bacardi Rum Segment

Pritish raj by Pritish raj
August 20, 2019
in FMCG, News
Reading Time: 3 mins read
A A
0
Bacardi Rum- Next Big Brand

Bacardi Rum- Next Big Brand-source-bacardi

  • Bacardi sold close to 1.7 million cases of its iconic rum brand in India, as compared to 1.4 million in Mexico in 2018.
  • As compared to Diageo, Bacardi rum portfolio grew 22 percent while brands of Diageo such as McDowells No1 Celebration and Captain Morgan rum saw a 3 percent decline in 2018.

India has outpaced Mexico to become the second-biggest market for Bacardi’s rum, as the users are gradually shifting to expensive products across the alcoholic beverage segments in a largely whiskey-dominated market.

Bacardi sold close to 1.7 million cases of its iconic brand in India, as compared to 1.4 million in Mexico in 2018. Last year, both countries had a similar volume of sales at 1.4 million cases, according to the International Wine and Spirits Research (IWSR). The United States remained the largest market for the Bermuda-based company with rum sales of 6.4 million cases.

“We see a lot of consumers upgrade to higher-priced rum and other spirits which helped us grow about 19% last year since most of our brands are into premium segments. India is also a top priority market for us globally, and we have been investing in bringing newer brands and supporting infrastructure last year,” said Sanjit Randhawa, the managing director at Bacardi India. “The market also bounced back after highway ban and regulatory issues a year ago.”

Bacardi is the third largest international spirits company in India after Diageo and Pernod Ricard, with sales of Rs. 3,215 crore or 6.1 million cases. Bacardi also makes Bombay Sapphire Gin, Grey Goose, and Dewar’s Scotch

The numbers have doubled since last three years, after it launched a host of products, especially in the non-rum segments such as William Lawson’s Scotch, Dewar’s 15- and 18- year-old, Star of Bombay gin and sparkling wine brand Martini Prosecco.

Whiskey dominates for around 70 percent of India’s overall spirits market of 343 million cases in volume.

Diageo Products- Next Big Brand
Brands of Diageo.
Source- Daigeo.com

Bacardi plans to expand its rum portfolio and is planning to launch higher-priced versions rather than restricting themselves. It recently launched Reserva Ocho, eight years aged rum in India and has plans to introduce four years and 10 years aged rum

Randhawa also said that Rum as a category is also shifting towards aged products globally, similar to whiskey or scotch segment where customers like their age on the basis of its maturity. This trend is coming to India at a rapid pace which is getting premium every day.

In India, rums sales are largely driven by the Canteen Stores Departments or the army canteens and customers in southern and eastern India which is dominated by mass brands.

The latest IWSR report said that this category is slowly becoming a premium category given the sentiment of consumer and the increasing interest among local producers to launch premium products.

As compared to Diageo, Bacardi rum portfolio grew 22 percent while brands of Diageo such as McDowells No1 Celebration and Captain Morgan rum saw a 3 percent decline in 2018. Mohan Meakin’s Old Monk grew 7 percent while sales of Khoday expanded to 5 percent, said the report.

Suggested Readings
  • Varun Beverages Opens 550 Crore Unit in Pathankot, Punjab!
Tags: Barcardi RumOld Monk RumSpirit Market
Previous Post

IKEA opens first online store in Mumbai, set to disrupt the furniture space

Next Post

Mahindra MD Fears Dealers May Go Bankrupt Due To Car Sales Slump

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

20220630 185323
Cryptocurrency

Binance Taps Most Popular Tiktok Star Khaby Lame To Drive Web3 Adoption

June 30, 2022
Metawhale Team
Cryptocurrency

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
WhiteHat Jr Ads- Next Big Brand
News

Byju’s-owned WhiteHat Jr Lays Off 300 Employees

June 29, 2022
Reliance CEO Mukesh Ambani
Industries

Mukesh Ambani Resigns as Director of Reliance Jio, Son Aakash Ambani Named Chairman

June 28, 2022
png 20220628 164551 0000
Cryptocurrency

Cryptoys Raises $23 Million to Mix NFTs, Gaming, and Virtual Toys

June 28, 2022
20220627 152251 0000
News

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
Next Post
Pawan Goenka-MD-Mahindra_next Big Brand

Mahindra MD Fears Dealers May Go Bankrupt Due To Car Sales Slump

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Binance Taps Most Popular Tiktok Star Khaby Lame To Drive Web3 Adoption
  • World’s First NFT Museum Launched By Metawhale World
  • Byju’s-owned WhiteHat Jr Lays Off 300 Employees

Latest News

20220630 185323

Binance Taps Most Popular Tiktok Star Khaby Lame To Drive Web3 Adoption

June 30, 2022
Metawhale Team

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.