- A State of Mobile 2020, a report by App Annie reveals consumer spending and the number of downloads of various apps.
- The report does not take into account re-installs and app updates.
- Tinder, Netflix & Tencent Video topped in terms of consumer spending.
- The mobile industry is set to contribute around $4.8 trillion in global GDP by 2023.
How much time do you think an average user spends on their mobile phones? According to App Annie, users spend around 3hours 45 minutes on their mobile phones. 35% more time as compared to 2 years before.
When we are absolutely free in our offices, or when we travel up and down in metros, the major source of entertainment during that time is a mobile phone. From a single device, one can get social media updates, watch their favorite TV series or movies or play games.
Here are some mind-boggling stats from App Annie’s report:
- Users downloaded more than 204 billion apps in last year.
- Cumulative spending is more than $120 billion in in-app purchases.
- Gaming apps make up 72% of all app store spends.
- Subscription in non-gaming apps was 18% in 2016. Last year it was around 28%
- On Google Play Store, 79% of top 250 apps by spending (in the US) monetized through in-app subscriptions in 2019
- In the iOS market, the percentage is 94%
- In-app subscriptions contribute to around 96% of spend in non-gaming apps.
- China remains the largest market in terms of spending by consumers. More than 40% of subscriptions and purchases are coming from Chinese smartphone users.
- Developing countries like India, Brazil, and Indonesia showed the highest growth ever.
- Number of downloads in 2019 was, 12.3 billion (US), 2.5 billion (Japan), 2 billion (South Korea)
India is highlighted as one interesting country in the report. Our country saw the fastest growth in app downloads at a rate of 190% between 2016-2019. But in terms of consumer spending, China is way ahead at 190% during the same period.
“We continue to develop powerful advertising technology that enables brands to efficiently engage with and convert our valuable Gen Z & millennial audience. As a product manager, my goal is to verify product-market fit and grow the adoption of effective solutions for customers. We continue to double down on mobile experiences that help real friends to communicate visually.” – says Kathleen Gambarelli, Group Product Marketing Manager at Snapchat.
Gaming and advertisements have seen a sharp increase globally. 56% of global spending on mobile gaming with Honour of Kings/ Grand Order & Candy Crush being the most preferred game. Experts have projected that by the end of this year gamers would spend more than $100 billion.
Mobile focused companies like Uber & Alibaba had a valuation of $544 billion combined. 6.5x more as compared to companies that are not mobile-focused. Advertisement is said to pour more $240 billion into ad spending this year which is 26% more than last year.
With all the stats above, it’s not wrong to say that mobile phones and apps are ruling the market. It’s not only about games, but OTT and dating apps have been emerging like anything.
