- According to the “State of Online Video 2019” research report by Limelight Networks, time spent on binge-watching is also increasing by Indian, jumping from last year to an average of 2 hours and 25 minutes at a time by more than 23 million.
- Online video streaming has hit an all-time high as the world now binge-watches for six hours and 48 minutes per week— with Indian an hour and 45 minutes longer, bringing the same estimate to eight hours and 33 minutes far behind the global average, a new report by edge cloud service provider Limelight Networks said on Thursday.
Online video streaming has hit an all-time high as the world now binge-watches for six hours and 48 minutes per week— with Indian binge-watch an hour and 45 minutes longer, bringing the same estimate to eight hours and 33 minutes far behind the global average, a new report by edge cloud service provider Limelight Networks said on Thursday.
According to the “State of Online Video 2019” research report by Limelight Networks, time spent on binge-watching is also increasing in India, jumping from last year to an average of 2 hours and 25 minutes at a time by more than 23 million.
Indians were less apprehensive about pre-roll ads, with 84.8% being either affirmative or negative if the content were available. Many Indians watch videos from home online, accompanied by driving or traveling.
“Since India is new to the digital bandwagon, the fact that 89 percent are also subscribed to cable TV does not come as a surprise. That statistic was found to be the lowest for Japan, where subscriptions were only 39 million or less than half as opposed to India, “the company said in a statement.
Adoption of dedicated streaming devices is also growing slowly in India, with 27% of respondents reporting they owned Google Chromecast and 34% owned Amazon Fire TV Stick. Nonetheless, eighteen percent of the respondents had no streaming device at all.
“India is increasingly opening up to the idea of streaming online content. Over the years, our State of Online Video reports has illustrated this ongoing trend. Today, as data costs continue to decline and mobile penetration increases, people living in the most remote regions are in the virtual technology and services fold, “said Ashwin Rao, Sales Director, Limelight Networks, India.
Smartphones were the primary platform for streaming while digital devices such as computers and laptops fell next to the list, followed by a connected device or smart TV.
TV shows and news shared the top spot as India’s most popular content, with films and technical social media content coming next on the list.
