- Indian social app Chingari, branded as the ‘desi’ alternative to the Chinese short entertainment video sharing site TikTok crosses 20 lakh downloads.
Indian social app Chingari, branded as the ‘desi’ alternative to the Chinese short entertainment video sharing site TikTok, claimed to have registered five lakh downloads in the backdrop of boycotting Chinese product calls in just 72 hours.
City-based app developers in a statement said the “Made in India app keeps gaining popularity as countries users opt to boycott Chinese social applications”
Following the killing of 20 Indian soldiers, including a colonel, in a violent face-off with Chinese troops on June 15 in eastern Ladakh’s Galwan Valley, the clamor for the boycott of Chinese goods and withdrawal of mobile apps rose in the nation.
“In just 72 hours, the famous short video-sharing app has attracted nearly 5,00,000 users and more subscribers are steadily joining the Chingari family,” said application developers Biswatma Nayak and Siddharth Gautam in the release.
They reported that Chingari’s demand was on the number one spot in the Google Play Store and that its success had already surpassed that of the Mitron app, a TikTok clone platform.
The developers said the app attracted more than one lakh users on June 10, and the number of subscribers was steadily shooting up. Nayak said in the latest tweet, Our customers’ response has been overwhelming. After the news spread that Indians now have a homegrown, more enjoyable alternative to TikTok, we’ve reported traffic on our app beyond expectations.
The custom-designed free media network for audio and video was created by the two in 2019 and now they plan to hit the milestone of one million downloads in a short period. When Chingari sets new benchmarks, many investors are taking an interest in our software. Nayak added that we are holding crucial discussions to get good investors on board to scale up our free-of-cost social platform.
Accessible in multiple languages, Chingari allows a user to download and upload videos, chat with friends, connect with new users, share content and search feeds. With WhatsApp status, videos, audio clips, GIF stickers, and pictures, a Chingari user gets the chance to get creative.
Chingari also charges its users depending on how the video makers of the content are viral. The content creator gets points per view for each video that a user uploads to the app and those points can be redeemed for money.
In a chat with NBB, One of the developers Biswatma Nayak said,” Make In India inspired the idea of Chingari. We started from an image sharing app and then moved ahead to add a video feature. Now we have added multiplayer games and news. We are planning to make it a super-app”.
On being asked about COVID, he said, “COVID gave us the necessary push and during the lockdown, people started using our app. We have 21 lakh downloads as of now and hope to go further.