- Trust Research Advisory (TRA) every year pops a report that tells India’s most desirable brands from every category.
- According to its report ZEE5 is India’s most desirable OTT platform in India.
When it comes to OTT platforms we are usually hooked on to Netflix or Amazon Prime. But neither of the 2 happen to India’s most desirable OTT platform!
From time to time, Netflix kept on attracting viewers by slashing its subscription prices whereas Amazon Prime committed to releasing 1 shows every month for its Indian viewers.
To begin with, we need to be clear about TRA’s methodology behind the most desirable brands (or OTT platforms). Then we will try and resonate the Why.
Click here to view TRA’s methodology and to know who is India’s most desirable smartphone brand. After knowing the methodology, let’s throw some light on the why part of ZEE5 being India’s most desirable OTT platform.
ZEE5 – India’s Most Desirable OTT Platform & Here is Why:
While Amazon Prime commits to telecast 1 new show every month, ZEE5 has already released 100 original shows since February 18 and plans to add another 70-80 this year.
For ZEE5, it’s not only about entertainment movies. The Indian OTT platform also invaded into education and music to be able to capture maximum youth across all the youth.
Not only this, ZEE5 is said to launch Hypershots – a short-content platform exclusively for kids as well as gamification for its fiction TV-viewers.
“It’s a very proud moment for us. A young start-up at heart and being in the business for over 2 years, we have managed to engage with India’s ever-growing appetite for entertainment and serve them with their favorite content in 14 Indian languages. We are extremely delighted and honored to be adjusted as India’s most desirable OTT platform and streaming brand by TRA” – Tarun Katial, CEO.
ZEE5 comes from the backyard of India’s biggest television broadcaster. This Indian OTT platform is set on a journey to add more and more local language shows and much lower prices.
According to the Boston Consulting Group, the OTT market in India will reach about $5 billion by 2023. With China closed to foreign streaming services, India has become a battleground for global streaming brands with more focus on regional movies and TV shows.
According to a report, India’s most desirable OTT platform ZEE% bagged 6.1 crores, active users, in its first 15 months in India. To thank its viewers, ZEE5 will try to make not less than 15 direct-to-digital movies for release in 2021.
Who Else is On the List of India’s Most Desirable OTT Platforms:
No race comes without contenders! In the list of India’s most desirable OTT platforms, we have the following contenders:
VOOT:
Next on the list of India’s most desirable OTT platform is VOOT. VOOT is said to have around 150 million by the end of this year as a whole. Recently, it has launched its subscription-based tier that will directly compete with Hotstar, Netflix and ZEE5.
Eros Now:
3rd on the list is Eros Now. With 166 million registered users and 21.1 million paying subscribers globally, Eros now has is a strong contender on the list of India’s most desirable OTT platform. We are all we aware of Eros International – the motion picture production and distribution company.
Hotstar:
Hotstar is said to be the most hyperactive OTT platform after ZEE5. While Netflix is trying to capture Indian viewers by cutting its subscription cost, Hotstar is offering free content in T-II & T-III markets.
Start India owner OTT platform Hotstar also announced a 360-degree marketing campaign – Hotstar ka vada, free entertainment sabse zayda!
Summing Up:
After ZEE5 becoming India’s most desirable OTT platform, video streaming game in India has become even more serious and bars of expectations have been raised.
While some OTT platforms are offering free content, some are offering an ad-free platform. Some are focusing on their campaign. But all in all, everyone wants to get Indian viewer’s attention towards their OTT platform.
