ASICS & Ravindra will work together to inspire young athletes to achieve a lifestyle centred around ‘Sound Mind in a Sound Body. ASICS, the true sport performance brand today welcomed Ravindra Jadeja, the leading all-rounder of the Indian cricket team and Chennai Super Kings into the ASICS family.
Jadeja Joins ASICS
The effervescent player who is revered by the younger generation of the country is known for his passion, pace and performance, resonating well with the AISCS brand’s motive. The brand catapults its performance outlook by joining hands with the much-admired sportsman whose game and playing style aim is all about seamless time, pace and rhythm.
With ASICS’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle to connect with the technologically and momentum-driven consumers.
Known for his swashbuckling batting, wicket-taking abilities and agility on the field, Ravindra Jadeja has picked up over 425 wickets and scored over 4000 runs in international cricket games. Jadeja is regarded as one of India’s top athletes as he played his debut game at the age of 16 in cricket.
Jadeja was first- lined in the Indian squad for the 2006 U/19 Cricket World Cup in Sri Lanka and was the vice-captain of the victorious Indian team at the 2008 U/19 Cricket World Cup. Also, awarded as the bowler of the tournament at the Champions Trophy in England and Wales in 2013, Ravindra Jadeja has exhibited his ability in the game at an express pace.
Commenting on the association Rajat Khurana, Managing Director, ASICS India and South Asia said:
“We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with ASICS India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people to experience the transformative power of sport, not just on the body but on the mind.”
He further added:
“Through this wonderful partnership, we endeavour to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”
Delighted about his association with ASICS, Ravindra Jadeja said:
“I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we can drive a more relevant and meaningful change in the minds and lives of young athletes.
Jadeja further said:
“We aim to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with ASICS. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies.”
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes and athletic and SportStyle inspired footwear, apparel and accessories.
The high-performance brand, ASICS has been working with young and fresh athletic talents across various genres of sports. Known as the pioneer in the running category, ASICS India’s partnership with Ravindra Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the upcoming IPL season.
ASICS currently has 55+ stores across India, Sri Lanka and Bhutan.