Tata Group has maintained the top position in India’s 100 most valuable brands for the second successive year, with its product valuation rising 37 percent to $19.6 billion, followed by Life Insurance Corporation (LIC) and Infosys, according to the UK-based Brand Finance’s recent India 100 2019 brand survey.
The country’s largest insurer, the Life Insurance Corporation of India (LIC), valued at $7.2 billion, moved up two spaces and grabbed the second spot on the 2019 list.
This is the first time the Group has passed the $18 billion mark in seven years. Comparisons with prior accounts from Brand Finance indicate that since 2013 the brand has remained within the range of $13-$14 billion.
Let’s have a look at the top 10 list one by one:
Tata Group — $19.6 billion
“Tata Group is once again India’s most precious brand. The Group’s dominance is evident with its product value of more than second-placed LICs (up 23% to $7.3 billion) and third-placed Infosys product numbers (up 8% to $6.5 billion) coupled,” Brand Finance said Tuesday in its Brand Value Report. In 2018, the brand Tata group was worth $14.23 billion.
Headquartered in Mumbai, the Tatas are one of the biggest business conglomerates in India and operating in 100 countries around the world.
Life Insurance Corporation — $7.3 billion
After shifting up by four locations at $7.3 billion, LIC took second place, opposed to $5.9 billion in 2018.
LIC is the largest insurance company in India headquartered in Mumbai. It is owned by the Indian Government and has been operational for over six decades now. It also has global partnership operations in Nepal, Bahrain, Saudi Arabia, Sri Lanka and Fiji.
Infosys- 6.5 billion
Infosys is the third most valued brand in India and, like TCS, it’s also an IT service provider. The company has maintained its third position in the list of most valued brands in India.
The company registered a 7.7% year-on-year growth.
State Bank Of India- 5.97 billion
The public sector lender State Bank of India’s brand value increased 34.4% to $5.97 billion. It has also been ranked at number 216 in the Fortune 500 list of the biggest companies of the world that employs over 300,000 people across 14,000 branches. It additionally has a network of 200 offices set up in 35 countries globally.
Mahindra Group- 5.3 billion
Mahindra group entered the top 5 list for the first time as the 5th most valued Indian brand. Its brand value has grown 35% to 5.3 billion. The group has recently been trying to grow its business in the U.S.
HDFC Bank- 4.8 billion
HDFC is one of the two banks that has been placed in the top 10 list after SBI. Its brand value has risen 19% to hit the 4.8 billion mark.
It currently has 5,103 branches and is looking to expand further.
Bharti Airtel- 4.8 billion
Bharti Airtel has seen a shocking jump from 2nd position last year to 7th place this year in the list of most valued Indian brands; thanks to the ongoing price war in the Indian telecom industry and the wrath of Jio.
It brand value has seen a decline of 28.1% to fall to 4.8 billion.
HCL Technologies- 4.6 billion
HCL saw a decline in its brand value from 5th position last year to 8th position this year. It’s operating globally in 44 countries and made a revenue of 8.6 billion during the last financial year.
Reliance Industries– 4.6 billion
Mukesh Ambani’s company has maintained its 9th position from last year. Reliance Jio, Reliance Retail, Ajio, foreign brands, like the recently acquired Hamleys, etc fall in the umbrella term of Reliance Jio.
Wipro- 4 billion
Wipro made a comeback from 13th position last year to enter the top 10 most valuable Indian Brands’ list. It’s also the 3rd fastest growing global IT services brand in 2019 with a 25% increase in its brand value and an AA+ brand rating.
In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.
According to these criteria, telecom brand Jio is India’s strongest brand, at a brand value $3.6 billion, with a brand strength index (BSI) score of 87.01 out of 100 and a corresponding AAA brand strength rating.