According to app intelligence firm Sensor Tower, India’s fondness for short films, social platforms, and mobile games continued apace in 2021. The country spent about half a billion dollars on the Google Play Store and Apple App Store mobile apps.
With 205.4 million app installs on Android this year, Meta-owned Instagram, which moved its focus from photographs to video this year, topped the charts, while Facebook came in second with 163.6 million downloads.
Meesho, an e-commerce platform, finished in third with 162.7 million Android app instals, up 464 percent.
With its quick expansion and execution, Meesho is emerging as a dark horse in India’s ruthless e-commerce warfare. Years after the likes of Snapdeal and Shopclues were badly bruised, allowing Amazon and Flipkart to dominate the market, the SoftBank-backed firm has opened up a new battlefront in India’s e-commerce space.
ALSO READ: Top 5 Luxury & Premium Brands of 2021
To be clear, these are total app install figures; we haven’t been able to find out how many active users there are.
Fourth on the list was Snapchat, which just surpassed 100 million users in India and witnessed a 64 percent increase in app downloads, reaching 155.8 million.
Three short-video platforms – MX TakaTak, Josh from Dailyhunt parent VerSe Innovation, and Moj from ShareChat – also made the top most downloaded Android apps in India in 2021.