Youtube paid music service officially start rolling out on May 22, 2018. Since then it has crossed 15 million paid subscribers which is quite amazing. Youtube was officially launched on 14 February 2005 since then it is providing free music service all over the world. It has attracted more than 2 billion active users offering unlimited streaming of videos like comedy, music, action, thriller, movies and many more at no cost. But the site is trying to convert some of its customers to paid subscribers by giving many benefits to its customers like ad-free music, audio only playback and it also includes a special feature called offline Mix Tape; its a playlist that auto-updated every day and saved to your phone memory. In Youtube Music, a person can listen to albums, artist radios, remixes, live version of songs and official songs.
With competitors like Spotify technology SA who has more than 100 million subscribers, while Apple Inc has more than 50 million subscribers, which leads to a long way to be the market leaders. But the efforts are a good sign from the company which has rarely focussed on customers to pay for its services. According to the news, Youtube declined to reveal the total number of customers for its paid music service but commented that subscriber to Google music i.e Youtube music service and premium grew 60% between March 2019 and March 2019. The premium subscribers of youtube music have to pay for the astounding music, as well as ad-free access to the regular Youtube service.
To get the customers to paid service Youtube music is the latest effort by Google and also most successful in the term of total customers. Regular Youtube was successful in offering millions of free songs, playlist, and videos. This leads to upliftment of the music business industry that recovered from a 15-year decline.
In the industries, Youtube is blamed for flooding customers with free music and videos. Lyor Cohen, who serves as Youtube’s global head music, has tried to improve the relationship with other industries. From funding promotional campaigns to hosting live streams of Coachella music festival, he has pushed new initiatives to draw more customers and improve a healthy relationship with other companies. YouTube provides your favourite recommendations and live performances. The library contains all your playlists, saved songs and also support dark mode. As Youtube is google product most probably, Youtube music is built upon search data obtained from Youtube. The kind of content it has is unbeatable, though Apple music and Spotify do provide the same Youtube music shows more relevant data.
If we talk about the pricing both Apple music and Spotify cost you $9.99/month with a 1-month free trial offer. Youtube offers 3 months of free trials. After that, it will cost $9.99/month but if a person ad $2 more, he will get ad-free Youtube premium experience. All three apps have a mobile app for iOS and Android. Whereas Spotify and Youtube music has a web version but not Apple music.