10th Jan 2020 might be an ordinary day for the world but for Apple Inc., it’s a day worth celebrating. Their superstar product Apple iPhone is 13 years old.
Recently we covered another interesting news by Apple where the company reached 100 million Apple users with blooming Apple Store sales.
Though Apple no longer discloses how many iPhones it sells (to shift investors focus away from individual iPhone sales & other products) according to 8 analysts, Apple is really close to selling their 2 billionth iPhone. If analysts’ forecasts are correct, then iPhone sales this year will be below the total number of iPhones sold during its peak years – 2015/16/17/18.
Amid this fact, they are expecting to generate a whooping revenue of appro $275 bn this year. Apple’s business model is closely tied to the ecosystem revolving around Apple’s iPhones. Revenue coming from Apple’s services is directly related to a number of people carrying iPhones in their pockets.
When Steve Jobs first introduced the iPhone to the world, he carried a vision of capturing 1% of the total smartphone market that year. But it was a very nominal vision if we were to compare iPhone sales during its 1st year of launch.
Not only sales figures, every year Apple stores welcome a footfall of around 500 million visitors who droll around the showroom checking out various other Apple’s gadgets.
Analysts and reports tell that the company managed to sell 1 billionth iPhone after 10 years of launching, somewhere around December 2014. The company is really close to achieving its 2 billionth target.
However, consumers are now looking for more reasons to buy Apple’s iPhone as its price keeps on hiking after every launch. To be able to justify the price and convince consumers to purchase a new version is the main focus of Apple Inc.
We are expecting a quick hike in iPhone sales figures as the company is yet to reveal its 5G enabled handsets. But what after 5G? What after iPhone 11? Will they launch another version? Definitely they will, but will the company be able to justify their pricing?
All these questions will be answered by the company itself in the coming time. But for now, its high time for Apple Inc. and celebrations are on in the company. With 2 billionth milestone close, their spirits seem to be high than ever before.
Let’s hope the company pops up with another happy news for its loyal customers and give them another reason to stay hooked to Apple’s iPhone.
The graph above depicts the cumulative and estimated iPhone shipments. by AppleInsider, Though some analysts are expecting that iPhone would hit its 2 billionth mark somewhere in 2021, some are expecting the company might cross this mark somewhere in 2020 itself.
It’s a really witty move by Apple Inc. to hide their sales figures. They have not only kept investors in awe, but they have kept many analysts, consumers and tech freaks who are chasing Apple and their growth.
One thing is for sure, Apple Inc. seems to be unstoppable in terms of innovations, expansions and building a sense of excitement globally.
All in all, we hope the best for Apple Inc. while they are celebrating 13 years of success, to keep their iPhone alive in the smartphones market, they need to come up with constant and out of box innovations. We hope they do that every time they show up with a new version of the iPhone.
Ps. There is so much more about Apple Inc. Click here to know everything NBB covered about Apple Inc!
