• About
  • Contact
Tuesday, April 13, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Industries

IPL brand reaches new heights with its valuation touching $6.3 Billion, MI retains the top spot

Sourav by Sourav
July 1, 2019
in Industries, New posts
2 min read
0
IPL logo
Share on FacebookShare on Twitter

Two things rule in India- Cricket, and Bollywood and you may be surprised to know that Cricket is getting bigger than Bollywood with every passing day. The Indian Premier League (IPL) has become the biggest entertainer of the year in the country over the last few years and is improving its brand value with each passing year. Duff & Phelps, the reliable corporate finance advisory, valuated IPL the brand at a whopping $6.3  Billion for the 2018 year, a significant jump from its 2017 valuation at $5.3  Billion.

IPL is seeing such significant jumps in its valuation because of the mass appeal it is bringing across the world. However, it is not just the global mass appeal that has contributed to it but the incredible bid by Star India global IPL broadcast (TV and digital) rights made it even bigger. Star India gained global rights for five years for a monstrous price of $2.55 Billion (16,347.5 Crores) in 2017. The other major factors that played a crucial role in this magical boom is the presence of Marquee players, increase in OTT media platforms and most important commentary in eight different languages. This has made it possible for the brand to reach almost all the corners of India. Extensive advertisements in social media too is an obvious contributor.

mumbai indians team logo
image courtesy: m.dailyhunt.in

The big investment by Star India garnered them a lot of revenue during the last season with earnings over ₹2,000 Crores, much more than the ₹1,300 Crores that Sony earned in 2017. This is the result of advertisers investing heavily in the brand during the 2-month period of IPL. They trust the teams in IPL and IPL, in general, more than Bollywood now, at least when the premier tournament is on.

Speaking of teams, Mumbai Indians topped the chart of the teams with the best valuation for the third consecutive year. MI trumps every other franchise with a brand value of $113 Million, a 7% increase from their last year’s valuation at $106 Million. MI has star players like Rohit Sharma, Hardik Pandya, Jasprit Bumhrah and Kieron Pollard to thank. In addition, their CSR (Corporate Social Responsibility) work is unparalleled with multiple benefits program under their brand name. KKR follows them in a close second with $104 Million. It should not come as a surprise with a great business mind like Shah Rukh Khan at the franchise’s helm. However, CSK sitting at the No.3 spot should be a surprise given the fact that they won the title last year. CSK’s value got a hit due to their two-year suspension but their winner title last year and the mass appeal of MS Dhoni has brought them back in the game.

With IPL gaining popularity around the world every year, it is sure to reach even better milestones in the coming years. It would not be a surprise if it soon reaches the revenues of other top tournaments like NFL, NBA or EPL in a few years.

Previous Post

Tinder #1 on the list of highest earning app, after surpassing Netflix

Next Post

300 Million customers- The latest feat that Reliance Jio achieved!

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

Nykaa Acquires Jewellery Brand Pipa Bella
Industries

Nykaa Acquires Jewellery Brand Pipa Bella

April 12, 2021
Jeff Bezos to Step Down as CEO of Amazon Later This Year
Industries

Here is the List of Top 10 Richest Persons in the World of 2021

April 9, 2021
Industries

Nike is the Undisputed King among Apparel Brands: Brand Finance Study

April 9, 2021
Gautam Adani Beats Musk, Bezos, Ambani with Maximum Wealth Surge in 2021
FMCG

Gautam Adani Enters in the top 20 richest person list worldwide

April 7, 2021
Meesho Hits $2 Billion Market Cap with $300 Million Fund-raise
Industries

Meesho Hits $2 Billion Market Cap with $300 Million Fund-raise

April 5, 2021
SEBI Approved Much Talked Future Group-Reliance Industries Deal
FMCG

Reliance Extends Long Stop for Future Group deal with September 2021

April 2, 2021
Next Post
jio logo

300 Million customers- The latest feat that Reliance Jio achieved!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

WeWork Adam Neumann sues Founder- Next Big Brand

Adam Neumann Of WeWork Sues SoftBank Over Canceled Stock Deal

11 months ago
five largest Economies- Next Big Brand

India Among One Of Five Largest Economies In The World

1 year ago
Uber hit badly in first quarter: Losses $1 billion

Uber hit badly in first quarter: Losses $1 billion

2 years ago
events industry - next big brand

Events Industry Lost Around INR 3000 Crores in Just 2 Months!

1 year ago

FOLLOW US

  • 33.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Urban Company is All Set to Join Unicorn Club with Latest Funding-raise
  • Nykaa Acquires Jewellery Brand Pipa Bella
  • Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports

Instagram

Follow Me!

Latest News

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

April 12, 2021
Nykaa Acquires Jewellery Brand Pipa Bella

Nykaa Acquires Jewellery Brand Pipa Bella

April 12, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.