• About
  • Contact
Sunday, April 11, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

IPL brand value rises 7% to $6.8 billion in 2019 : Duff & Phelps

Saurav Bhagat by Saurav Bhagat
September 20, 2019
in Case Study, News
3 min read
0
ipl-team-brand-nextbigbrand-in

ipl-team-brand-nextbigbrand-in

Share on FacebookShare on Twitter
  • In terms of INR, the value of the IPL ecosystem rose from Rs 41,800 crore to Rs 47,500 crore by about 13.5%
  • The Mumbai Indians is the most valued team of the IPL with valuation to ₹809 crores
  • Kolkata Knight Riders and Royal Challengers Bangalore witnessed an 8 percent decrease in brand value

Despite the presence of the ICC World Cup, the Indian Premier League (IPL) brand value improved by 7 percent to reach $6.8 billion in 2019 from $6.3 billion last year, backed by the ongoing confidence shown by advertisers, broadcasters, sponsors, subsidiaries, associates and spectators, according to a study published in Mumbai by Duff & Phelps, a New York-based corporate finance advisory firm.

Mumbai-Indians-ipl-brand-value
Mumbai Indians stands first when it comes to brand value in IPL.

The Mumbai Indians, the winner of four editions, saw an 8.5 percent increase in valuation to ₹809 crores — making it the most valued team of the IPL. Chennai Super Kings, which is on the number 2 spot in brand rankings, saw a massive jump of 13.1 percent in its brand value to Rs 732 crore. 

Meanwhile, Kolkata Knight Riders and Royal Challengers Bangalore witnessed an 8 percent decrease in brand value to reach Rs 630 crore and Rs 595 crore respectively, the report added. Sunrisers Hyderabad, the youngest franchisee in IPL, has made steady gains over the years in terms of its brand value while Delhi Capitals, on the back of its on-field performances this season, saw an appreciation of 9 percent to its brand valuation.

However, the study indicated that brand valuation growth was greater in terms of INR. “In terms of INR, the value of the IPL ecosystem rose from Rs 41,800 crore to Rs 47,500 crore by about 13.5%,” it added.

Varun Gupta, Asia Pacific Value Advisory Services Leader and India Country Leader, Duff & Phelps, said, “As we move into IPL’s second century, the league has moved from a start-up to a more mature, stable and lucrative company. A rise of 20 percent in this year’s advertising sales and the lately renewed Paytm title sponsorship deal (which attracted a 58 percent rise per match over the last deal) are testaments to IPL’s ongoing popularity. However, all teams need to concentrate on their on-field results while continuing to expand their footprint, forge relationships and create income possibilities in growth markets to sustain their momentum in order to preserve growth trajectories.

The viewership was further promoted by the official broadcast partner Star India’s focus on regional languages and unique IPL programming’ children and family’ on Sundays across its general entertainment and film channels. The league continued to woo spectators on Star India’s Hotstar digital streaming platform that broke its own 10.7 million competitor viewers world record that it set twice in this edition during last year’s IPL final. One of the league games was able to attract 12.7 million simultaneous spectators, followed by the IPL final, which was watched by 18.6 million simultaneous spectators.

Santosh N, managing partner, D and P India Advisory Services LLP, a member of the Duff & Phelps Network, said,

Online streaming would be the next big thing in sports as it offers more curated and convenient content. The Hotstar numbers is a testimony of this trend.”

With the recent rise of Jio, the internet has become cheaper and is able to penetrate deep into the tier 3 cities where the real fans of cricket exist. Online streaming has enabled them to watch whole matches on their mobile screens. This number is expected to grow further. 

Tags: Chennai Super KingsCSKDuff and PhelpsIPLKKRMumbai IndiansPCB
Previous Post

Oyo Now Has 100 Hotels in More Than 21 States in US

Next Post

The Story Of Jeff Bezos Almost Buying Netflix For $15 Million

Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

Related Posts

Top 5 Made in India Short Video Apps Winning the Game in India
Case Study

Top 5 Made in India Short Video Apps Winning the Game in India

April 10, 2021
Jeff Bezos to Step Down as CEO of Amazon Later This Year
Industries

Here is the List of Top 10 Richest Persons in the World of 2021

April 9, 2021
Industries

Nike is the Undisputed King among Apparel Brands: Brand Finance Study

April 9, 2021
Gupshup Raises $100 Million, Joins Unicorn Club
Media

Gupshup Raises $100 Million, Joins Unicorn Club

April 8, 2021
Twitter Had Discussions to Acquire Clubhouse
Internet

Twitter Had Discussions to Acquire Clubhouse

April 8, 2021
ShareChat Raised $502 Million at a Valuation of $2.1 Billion
Internet

ShareChat Raised $502 Million at a Valuation of $2.1 Billion

April 8, 2021
Next Post
Jeff Bezos- Next Big Brand

The Story Of Jeff Bezos Almost Buying Netflix For $15 Million

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Fb Fundraisers- Next Big Brand

$50 Million Raised for Australia Wildfire Relief Efforts By FB Fundraisers

1 year ago
Mitron Funding Views App Million Downloads Banned- Next Big Brand

Clone Of TikTok, Mitron App Is Banned From Google Play Store

10 months ago
Unacademy Funding- Next Big Brand

SoftBank Leads $150M Funding In Unacademy, Valuation Jumps to $1.5 bn

7 months ago
Story Of Local Crafted Beer Going International- Bira 91

Story Of Local Crafted Beer Going International- Bira 91

7 months ago

FOLLOW US

  • 33.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Top 5 Made in India Short Video Apps Winning the Game in India
  • Here is the List of Top 10 Richest Persons in the World of 2021
  • Nike is the Undisputed King among Apparel Brands: Brand Finance Study

Instagram

Follow Me!

Latest News

Top 5 Made in India Short Video Apps Winning the Game in India

Top 5 Made in India Short Video Apps Winning the Game in India

April 10, 2021
Jeff Bezos to Step Down as CEO of Amazon Later This Year

Here is the List of Top 10 Richest Persons in the World of 2021

April 9, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.