ITC's Aashirvad Becomes Over 4500 Crore Brand

The company’s portfolio of brands in new FMCG business represents an annual consumer spend of over Rs 18,000 crore in aggregate.
Aashirvaad is now over Rs 4,500-crore in terms of annual consumer spending

ITC – A Major brand

ITC, which introduced over 50 fresh fast-moving consumer goods (FMCG) products across categories in the last fiscal period to reinforce its offerings, said Aashirvaad is now over Rs 4,500-crore in terms of annual consumer spending with a diverse conglomerate expanding the brand into specific sections.

ITC is a major FMCG marketer in India and involves branded packaged food, personal care goods, education & stationery goods and agarbatti, among others, in its non-cigarette or fresh FMCG company. In quickly increasing new FMCG company vertical, the Kolkata-based cigarette-to-hotel major has constructed 25 mother brands.

ITC As An Emerged Leader

Given the emerging possibilities in a comparatively rapidly growing economy such as India, each of our companies carries huge promises for the future. In our new companies like FMCG, where there is significant headroom for growth, this potential is even higher, “said Sanjiv Puri, chairman and managing director of ITC, in the recent annual report of the company.

Last month, Puri was appointed chairman of the company, two days after its longest-served chairman Y C Deveshwar passed away.

The conglomerate reinforced its milk procurement network for dairy products from Aashirvaad Svasti during the last financial year with a substantial rise in daily milk collection. With the implementation of pouch curd and paneer, the portfolio of Aashirvaad Svasti has been expanded. Throughout the year, the company extended its milk supply network to Kolkata for new dairy products and to Punjab to meet dairy beverage requirements under the Sunfeast Wonderz brand.

Aashirvaad atta has strengthened its geography-wide market and its sector leadership position, the firm said. Variants in the value-added portfolio such as multigrain atta and select atta continue to record strong development, driven by greater salience in the contemporary channel of commerce and e-commerce.

Bingo during the last fiscal year!

Snacks range reported solid development, fueled by fresh product launches, portfolio refurbishment and extension, distribution footprint extension, tailor-made marketing help and coherent and impactful communication.

PepsiCo and ITC lay pitch for new marketing war, aims to launch healthier packaged snacks (source theeconomictimes com)

“Bingo! Sustained bridge market management and Tedhe Medhe emerged as India’s most distributed brand in the bridge segment, “said the firm. ITC said that its management in early-generation seed potato manufacturing and agronomic strength continued to promote ‘ Bingo! ‘ Potato chip range.