• About
  • Contact
Saturday, April 17, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home FMCG

ITC’s Aashirvad becomes over 4500 crore brand

Saurav Bhagat by Saurav Bhagat
June 14, 2019
in FMCG, New posts
3 min read
0
itc logo source itc india ltd

itc logo source itc india ltd

Share on FacebookShare on Twitter
  • The company’s portfolio of brands in new FMCG business represents an annual consumer spend of over Rs 18,000 crore in aggregate.
  • Aashirvaad is now over Rs 4,500-crore in terms of annual consumer spending

ITC – A Major brand

ITC, which introduced over 50 fresh fast-moving consumer goods (FMCG) products across categories in the last fiscal period to reinforce its offerings, said Aashirvaad is now over Rs 4,500-crore in terms of annual consumer spending with a diverse conglomerate expanding the brand into specific sections.

ITC is a major FMCG marketer in India and involves branded packaged food, personal care goods, education & stationery goods and agarbatti, among others, in its non-cigarette or fresh FMCG company. In quickly increasing new FMCG company vertical, the Kolkata-based cigarette-to-hotel major has constructed 25 mother brands.

ITC As An Emerged Leader

Given the emerging possibilities in a comparatively rapidly growing economy such as India, each of our companies carries huge promises for the future. In our new companies like FMCG, where there is significant headroom for growth, this potential is even higher, “said Sanjiv Puri, chairman and managing director of ITC, in the recent annual report of the company.

Last month, Puri was appointed chairman of the company, two days after its longest-served chairman Y C Deveshwar passed away.

The conglomerate reinforced its milk procurement network for dairy products from Aashirvaad Svasti during the last financial year with a substantial rise in daily milk collection. With the implementation of pouch curd and paneer, the portfolio of Aashirvaad Svasti has been expanded. Throughout the year, the company extended its milk supply network to Kolkata for new dairy products and to Punjab to meet dairy beverage requirements under the Sunfeast Wonderz brand.

Aashirvaad atta has strengthened its geography-wide market and its sector leadership position, the firm said. Variants in the value-added portfolio such as multigrain atta and select atta continue to record strong development, driven by greater salience in the contemporary channel of commerce and e-commerce.

Bingo during the last fiscal year!

Snacks range reported solid development, fueled by fresh product launches, portfolio refurbishment and extension, distribution footprint extension, tailor-made marketing help and coherent and impactful communication.

PepsiCo and ITC lay pitch for new marketing war, aims to launch healthier packaged snacks (source theeconomictimes com)
PepsiCo and ITC lay pitch for new marketing war, aims to launch healthier packaged snacks (source theeconomictimes com)

“Bingo! Sustained bridge market management and Tedhe Medhe emerged as India’s most distributed brand in the bridge segment, “said the firm. ITC said that its management in early-generation seed potato manufacturing and agronomic strength continued to promote ‘ Bingo! ‘ Potato chip range.

Suggested reading:

  • ITC Launching Own E-commerce Store, Ready to Be No. 1 FMCG Player
  • Brand ITC: Corporate India’s Century Old Success Story

 

Tags: itcITC AashirvadITC India
Previous Post

Facebook’s New Cryptocurrency, Libra, Gets Big Backers like PayPal, Visa and Uber

Next Post

PUBG made $146 million revenue last month with 50 M active daily users

Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

Related Posts

Gautam Adani Beats Musk, Bezos, Ambani with Maximum Wealth Surge in 2021
FMCG

Gautam Adani Enters in the top 20 richest person list worldwide

April 7, 2021
Dhoni Joins 7InkBrews as Investor and Brand Ambassador
FMCG

Dhoni Joins 7InkBrews as Investor and Brand Ambassador

April 6, 2021
SEBI Approved Much Talked Future Group-Reliance Industries Deal
FMCG

Reliance Extends Long Stop for Future Group deal with September 2021

April 2, 2021
Reliance Retail Competes with Global Goods Maker
FMCG

Reliance Retail Competes with Global Goods Maker

March 22, 2021
Tesla Dethrones Facebook to Become 5th Largest Among S&P 500.
New posts

Tesla to Set Up Manufacturing Unit in Karnataka, Says CM Yediyurappa

February 15, 2021
Cure.fit Acquires Fitternity to Expend its Cult.fit’s Offline Operations
New posts

Cure.fit Acquires Fitternity to Expend its Cult.fit’s Offline Operations

February 9, 2021
Next Post
Pubg_1024x1024 logo source pubg

PUBG made $146 million revenue last month with 50 M active daily users

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

tata motors factory

Tata Motors Reports 58 Percent Drop In Passenger Vehicle Volumes

2 years ago
HUL GSK Merger- Next Big Brand

HUL Completes Merger With GSK- Parent Company of Horlicks & Boost

1 year ago
Windows 10 Users- Next Big Brand

Windows 10 Reaches 1 Billion Monthly Active Users Mark In 5 Years

1 year ago
Ludo King Most Played Game gaming App- Next Big Brand

Ludo King Among Top 3 Most Played Games In World- App Annie

9 months ago

FOLLOW US

  • 33.7k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Pine Labs – Transforming the Digital Transaction Environment
  • Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients
  • boAt Raises Rs 50 Crore from Qualcomm Ventures

Instagram

Follow Me!

Latest News

Pine Labs Acquires Fave in Deal Valued over $45 Million

Pine Labs – Transforming the Digital Transaction Environment

April 17, 2021
Gupshup Raises $100 Million, Joins Unicorn Club

Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients

April 17, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.