After the downfall in Covid-19’s second wave in India, business firms are making themselves ready for the business activities that are going to start soon. Xiaomi India who is known for its affordable and feature-rich electronic products has accelerated its internal activities to grab the market opportunities after the lockdown period. To do so, the firm has hired Jaskaran Singh Kapany as Xiaomi India’s Marketing Head. Jaskaran is a popular name in the Indian startup ecosystem. Before joining Xiaomi India, he was working as Marketing Head in Paytm, the most valuable startup of India.
Jaskaran Joins Xiaomi India
Xiaomi, also known as Apple in China, is one of the most popular brands among Indian consumers. Xiaomi India has established itself as a cost-effective reliable electronic firm among Indian consumers. At a time, when India banned hundreds of Chinese apps and business firms, Xiaomi India continued its operations due to its Made In India initiatives, and the firm also followed all the rules and regulations framed by Indian officials.
Now, to strengthen its operations further, Xiaomi India has welcomed Jaskaran Singh as the Marketing Head of Indian operations. Before joining Xiaomi India, Jaskaran was working in Paytm as the Marketing Head. He also served ICICI Prudential Life as Vice President – Marketing and e-commerce.
Manu Jain, VP Xiaomi, and Managing Director, Mi India revealed Jaskaran Singh’s appointment news on his LinkedIn and Twitter profile.
Talking about Jaskaran’s appointment, he said:
“Happy to share that Jaskaran Kapany has joined #XiaomiIndia as Head of Marketing. Jaskaran is a terrific marketing leader and in his previous role, he was heading marketing for Paytm. He played a critical role in building the brand from scratch.”
he also tweeted the hiring information on his Twitter handle.
Jas is a terrific marketing leader and in his previous role, he was heading marketing for @Paytm.
After he joined, he came to know that our marketing budget is ZERO. ????
— Manu Kumar Jain (@manukumarjain) June 10, 2021
About Jaskaran and Xiaomi India’s Operations
In March 2021, Jaskaran left his Marketing Head position in Paytm. Jaskaran is quite popular for his unique marketing campaigns. Due to his extraordinary efforts in the marketing area, he was listed in Campaign Asia-Pacific’s Power List in 2020.
In Paytm, he worked for over six years. Achieving a user base of 350+ million and cracking a sponsorship deal with the Indian Cricket team were a few of his major achievements in Paytm. Not only that, but he also helped Paytm in joining the top 15 most valuable brands of India, based on the Brand Z report. He further helped build Paytm’s offline business across $50 billion in GMV.
He is the man behind popular slogans like Paytm Karo or pay by Paytm during the monetization period. Jaskaran also brought the idea of QR code payment in Paytm. He initiated the Paytm app feature to scan and pay from any QR code.
In January 2020, he ran a campaign about the interoperability of QR codes and also made the online payment process easy to use. Due to his efforts, you will find the Paytm payment system on roadside vegetable sellers as well as in the global branded showrooms.
Xiaomi India wants to utilize Jaskaran’s expertise to reach every corner of India.
Xiaomi India is one of the global brands that has supported India’s ‘Made in India’ initiative up to a great level. In February 2021 during a virtual press conference, Xiaomi India revealed that Xiaomi Smart TVs, the best-selling Smart TV in India, is a 100% locally made product. 99% of Xiaomi smartphones are locally assembled. And the company is also manufacturing over 75% of electronic parts including PCBAs(Printed Circuit Board Assembly)-which make up almost 50% of a phone, sub-boards, camera modules, back panels, batteries, and more, locally.
Talking about Xiaomi’s Made In India initiative, Manu Jain, VP Xiaomi, and Managing Director, Mi India said:
“No one else has pushed (as much) for the level of localization that we do at Xiaomi India. In spirit, no other brand is better than us (in this regard).”