In 2016, Reliance Jio was launched. Its affordable telecom rates disrupted the industry, leading to major loses for huge brands like Airtel. Now that Jio is pretty much a household name, the brand is ready to launch its next new industry-shaker – the Reliance Jio GigaFiber. With this, Mukesh Ambani is set to expand his reach towards Fiber-to-the-home (FTTH) and DTH services. Like Jio, the DTH and FTTH services are estimated to be offered at a lower cost, which will again shake things up for the competitors. However, though this was set to launch across 1,100 different cities in India, the slow development and last mile connectivity challenges have led to a delay in the launch.
Isn’t the Jio GigaFiber already live?
Yes, the Jio GigaFiber is already functioning and live in a few metro cities like Delhi and Mumbai. After a pilot test of this new product, a handful of customers are currently enjoying these services and have been doing so since the last six months. With the feedback they’d garnered during their pilot testing, the company had aimed to release this product by March but due to developmental setbacks, the launch has been delayed indefinitely to sometime after March.
Area Ready For Sale (RFS) Products Being Rolled Out!
When Jio was launched, Reliance offered free services to people in select areas, knowing that the word of mouth would do the rest. Now, Jio is one of the biggest telecom names in India. The company plans to follow a similar route for rolling out Jio GigaFiber as well. Their officials are already reaching out to Single Dwelling Units and Multiple Dwelling Units to ask owners for permission to launch this service in their areas. Like Jio, Jio GigaFiber will also be offered for free in select areas.
What promotional offers have been declared?
Currently, Jio GigaFiber is offering 1100 GB data per month. Moreover, this data is being offered at a speed of 100 Mbps per month and this offer will last for three months. While these customers will not have to pay anything to enjoy these services, they will have to give a 4,500 INR deposit, which will be refunded to them when they return their set-top box at the end of their three-month trial. Of course, if they enjoy the services, then they do not have to return the box and can just continue using whichever plan suits them from Jio’s offerings.
What does this mean for the competition?
If Jio offers high-speed internet and customers are satisfied with the product, then the competition better watch out! Jio network did push out comparatively weaker brands like Aircel from the market, and similar outcomes await DTH and home Wi-Fi brands that fail to live up to the mark. So far, going by their past performance, the expectations are pretty high. We think this product will be as iconic as Jio network, but only time can tell if that will be true. What do you think?