Without a doubt, Reliance Jio has changed the face of Indian Telecom Industry. As per Brand Finance Global 500 2021 report, Telecom major Reliance Jio grabbed the position of 5th strongest brand globally.
Jio Journey to the Top 5 Strongest World Brands
Reliance Jio has surprised everyone with its wide publicity within a short period. Reliance Jio is the largest mobile network operator in India. It accomplished this result within 4 years of its journey in the telecom industry. 400 million subscribers base also make it the third-largest mobile network operator in the world.
Reliance Jio entered the first time in the list of strongest brands worldwide. The telecom provider received a Brand Strength Index(BSI) value of 91.7 out of 100. It also awarded an elite AAA+ brand strength rating.
Jio became very popular among Indian users with its free and affordable services for the 4G network. India saw exponential growth in internet users and data consumption after Jio was launched.
Reliance Jio was launched in the year of 2016. It is the re-entry of Reliance industries in the telecom sector. Jio Mobiles, Jio TV, Jio Fiber, Jio Games, Jionet WiFi are a few of the major services and products owned by Reliance Jio Network.
Brand Finance did not find any major weakness in Reliance Jio services. Consumer affections make it the most trustable telecom brand worldwide. The current Study further highlighted the continuous growth of Jio. When the industries are falling apart in this difficult time, Jio has shown 50% growth to $4.8 billion.
Current Brand Finance research showed a clear dominance of Jio in the Indian Market. Brand Finance reported that Jio scores high points in all the parameters against its competitors included by the research study. Word of mouth, recommendation, reputation, and innovation are a few of the metrics included in the research.
Other Brands’ Ranking and Additional Details
Brand Finance provides an independent brand valuation every year. It delivers a list of the strongest and most valuable brands worldwide.
Verizon is the most valuable telecom brand in the world. Verizon saw a growth of 8% to $68.9 billion. It has also recorded a healthy brand value growth, re-entering the top 10 for brand value following its absence in 2020. Brand Finance’s current study provided an AAA+ rating to 11 brands.
WeChat is the world’s strongest brand with BSI 95.4 out of 100. It also secured the AAA+ brand strength rating. Ferrari(popular auto brand), Sber(bank in Russia), and Coca-Cola(beverage giant) secured second, third, and fourth positions respectively in the list of strongest brands worldwide.
According to the Brand Finance ranking of 2021, Apple is the most valuable brand in the world. Amazon and Google are the 2nd and 3rd most valuable brands worldwide.