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JioFiber Broadband Set To Launch Today, Jio Giving Free HD TV

Pritish raj by Pritish raj
September 5, 2019
in Internet, News, Tech
2 min read
0
jio gigafibre

Reliance Jio GigaFiber all set to demolish competitors with ₹600 plan

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  • JioFiber broadband service is scheduled to start Today across India, it comes with high-definition television and set-top boxes at no charge for the annual lifetime subscribers.
  • The fiber-TV news came after Jio officially reached the No.1 spot in mobile operators category as free calls and cheap data brought million of subscribers and left rivals Bharti Airtel Ltd. and Vodafone Idea Ltd. struggling after mounting debt.

Three years after entering the Indian telecommunication market with free calls and data and disrupting it, Mukesh Ambani is back with new things. Asia’s richest man is now giving TVs to hook users on movies and entertainment shows via the internet.

JioFiber broadband service is scheduled to start Today across India, it comes with high-definition television and set-top boxes at no charge for the annual lifetime subscribers. The offer by Reliance Jio Infocomm Ltd., the tycoon’s wireless powerhouse also has subscriptions to most premium streaming services with prices as cheap as Rs. 700 per month.

The fiber-TV news came after Jio officially reached the No.1 spot in mobile operators category as free calls and cheap data brought million of subscribers and left rivals Bharti Airtel Ltd. and Vodafone Idea Ltd. struggling after mounting debt. Airtel and Idea are also trying to bring in the customers by giving them access to TV and movie content.

Telecom operators across the world are adding entertainment to their offerings in order to compete for the users and add revenue, mostly in the markets which have achieved saturation in terms of mobile subscription. India has seen a huge growth in video-on-demand, according to Boston Consulting Group.

The market is predicted to leap to $5 billion by 2023 from $500 million last year, as estimated by BCG. This sudden boom has forced Bollywood production houses and streaming services to feed demand in order to compete for users.

jiofiber launch
Launch Of JioFiber
Jio will have to go beyond the cheaper access via bundled services in order to compete with big players such as Netflix, Amazon.com and Walt Disney Co.’s Hotstar, said Shailesh Kapoor, founder, and Chief Executive Officer at Mumbai-based consultancy Ormax Media Pvt.
Kapoor also said, “JioFiber which is being offered at less than one-tenth the global rates can also disrupt the streaming market if Jio produces its own content and signs up the best talent of the industry.”
Telecommunications companies have relied on alliances with TV and film producers to provide content for its service bundles. JioFiber also plans to include movies that can be seen by subscribers on the same day they make a debut on the big screen, Ambani said last month in a speech during the AGM of Reliance Jio. Although, this part of the service will start from the middle of next year.
In order to meet the hype created by JioFiber, Airtel on Tuesday unveiled upgraded versions of its set-top box and the Airtel Xstream Stick, a USB device that allows an ordinary television to access OTT applications like Netflix, Amazon Prime Video and YouTube, along with Airtel’s other content offerings.
Tags: Jio FiberJio Fiber PriceJio GigaFiber
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Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

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