- India’s leading manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), today announced the launch of the Kodak Smart TV Series.
India’s leading manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), today announced the launch of the Kodak CA Series, it’s the first-ever range of Android TVs on Flipkart, India’s home-grown e-commerce marketplace to cater to the growing demand for smart televisions in the country.
SPPL, which is Kodak’s brand licensee in India, has expanded its range of smart televisions in India by launching Android-powered televisions. These bezel-less TVs are equipped with an impressive array of features such as Dolby Vision, 4k HDR10, Android 9.0 interface, Dolby Digital Plus with DTS TruSurround, multiple connectivity options with USB 3.0, HDMI ARC/CEC and Bluetooth v.5.0 (latest version) with user-friendly remote. The remote has dedicated hotkeys for Netflix, Amazon Prime Video, YouTube and Google Play Store that will bring unlimited entertainment at your fingertips. It is also equipped with Google Assistant for smooth navigation.
SPPL is the only brand licensee in India that has partnered with Google, to make in India.
According to Acumen Research and consulting, the global Android TV market size is expected to reach around $231 Billion by 2026 with a CAGR of around 20% during the forecast period of 2019-2026. The growing integration and extension of multi-media coverage is a natural progression for android TV.
Talking about the partnership with Google, Mr. Avneet Singh Marwah, Director, and CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee said, “It gives us immense pleasure to announce the launch of our official android televisions in partnership with Google. Our aim is to reach every household in the country, and we are committed to achieving the goal with our strong channel network and competitive pricing. In the past 4 years, Kodak HD LED TVs have witnessed phenomenal growth. This year, we are targeting to achieve 8% share in the Indian television market”
“Kodak is pleased to have completed four years with SPPL and excited to add android technology to the Smart Tv space with this valuable licensee.” Clara Fort, VP- Global Brand Licensing
SPPL is targeting to launch new TV models throughout the year. In 2020, SPPL is targeting a turnover of 700 cr for FY 2020-21. With the launch of official android televisions, SPPL aims to witness a 100% growth in volume sales in 2020 as compared to 60 % growth in 2019. The current market share of Kodak HD LED TVs in the Indian television market is 4%
SPPL is a manufacturing concern established in 1990 with its Head Office in Noida. Its initial business was plastic injection molding which then graduated to the manufacturing of CRT TVs and to LED TVs on a date and SPPL is the brand licensee of Kodak in India.
With the launch of Kodak Smart TV, the brand has joined the list of brands such as Realme, Xiaomi who are in the market already. With the ever-growing use of the internet and new-age technology, the smart TV market will continue to grow and attract more big names on the list.