• About
  • Contact
Saturday, January 23, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Startup

Learn Innovative Courses From Experts On Online Ed-tech Platform Mento

Pritish raj by Pritish raj
July 20, 2020
in Startup
3 min read
0
Share on FacebookShare on Twitter
  • Founded in April 2018 by Varun Agarwal, Mento is an ed-tech platform offering innovative courses in the areas of entrepreneurship, filmmaking, music, architecture, public speaking, and more.

Founded in April 2018 by Varun Agarwal, Mento is an ed-tech platform offering innovative courses in the areas of entrepreneurship, filmmaking, music, architecture, public speaking, and more.

What makes Mento stand out, however, is the fact that the leading experts in their respective fields execute all of its learning courses. Startup Mento brings together the best in the industry to help students develop alternative career skills, from entrepreneur Ritesh Agarwal of OYO Rooms to filmmaker Nitesh Tiwari to renowned chef Pooja Dhingra.

Name an ‘alternative’ skill and chances are Mento already has an expert teaching the course in that field. The company offers certifications for all of its courses as well. Such certificates are signed by industry experts and celebrities, who teach the course in question

Varun was growing up trying to find an alternative profession. He was involved in producing films, writing, and entrepreneurship. “Neither a lot of knowledge was available, nor a lot of colleges that would offer those courses. That’s the problem we want to solve, and that’s the reason we’ve created Mento, “YourStory tells him.

A BTech graduate, Varun also wrote a fictional book about entrepreneurship titled How I Braved Anu Aunty & Co-founded a Million Dollar Business.

Mento is the second venture Varun undertakes and dives into the ed-tech world. His first startup, Alma Mater Store, a custom merchandise brand catering to customers including Google, Amazon, IIMs, IITs, and Yahoo, was founded in 2009 with Rohan Malhotra as well. Varun is also a public speaker, lecturing at 400 schools and colleges in India, and companies across the globe. He also runs a channel on YouTube, where he shares his films.

Mento was originally released as Grades Don’t Matter in April 2018. He says, “I did not feel the market was ready to go back then,” says Varun. So he relaunched it in February this year, after testing the product-market match. Identifying current generation problems with a limited span of attention, Varun designed Mento as a video-first platform.

The founder states that he worked for three months with a specialist in attention-deficit disorder before settling on the teaching method. Videos from the company look a lot like watching a movie. “The aim is to make consumers binge-watch educational content on Netflix like a TV series,” says Varun.

Varun Agarwal- Next Big Brand
Varun & his Book

“We want to eliminate the stigma of artistic courses and encourage parents to see these areas as legitimate job opportunities rather than just hobbies. India has seen an increase in the number of young people pursuing creative careers over the last two years, so we feel the time to launch is right, “he adds. The bootstrapped business has a team of 12 members that are distributed around the country and that operates remotely.

While Varun claims that Mento has no direct competitor in India, the company is competing with the likes of MasterClass based in San-Francisco.

“Although Martin Scorcese talks about how he makes his films on MasterClass, on Mento, director Nitesh Tiwari teaches filmmaking as a course and doesn’t talk about how he makes films,” Varun explains. As a market, he says India is not ready for a product like a MasterClass. “We need to raise awareness of these occupations, as most Indians are still in the process of exploration,” he adds.

Mento is competing with other learning sites including Skillshare, Udemy, Lynda.com, Moodle, Khan Academy, Coursera, and LinkedIn Education.

Mento’s user base is rising 100 percent month by month, according to Varun, but is still in its nascent stage. “We ‘re focused on reaching even more learners right now, and then looking at a bigger income scale,” he says.

Previous Post

Amul Records Total Turnover Of Rs 52,000 Crores : GCMMF

Next Post

Cafe Coffee Day (CCD) Shuts Down 280 Stores In First Quarter Of 2020

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Unacademy Acquires Live Learning EdTech Platform NeoStencil
News

Unacademy Acquires Live Learning EdTech Platform NeoStencil

December 31, 2020
Indian Unicorns 2020- Next Big Brand
Case Study

Indian Unicorns 2020: 11 Startups From Pine Labs To Dailyhunt

December 22, 2020
InMobi’s Glance Turn Unicorn In Less Than 2 Years After Funding
News

InMobi’s Glance Turn Unicorn In Less Than 2 Years After Funding

December 22, 2020
Dailyhunt enters local market, acquires LocalPlay
News

Dailyhunt Joins Unicorn Club After Funding From Google, Microsoft & Falcon Edge

December 22, 2020
Pine Labs Is Valued At $2 Billion After Fresh Investment From Lone Pine
News

Pine Labs Is Valued At $2 Billion After Fresh Investment From Lone Pine

December 21, 2020
Zomato Revenue Employees Advertising Business- Next Big Brand
News

Zomato Raises $660 Mn at $3.9 bn Valuation In Hindsight Of IPO

December 19, 2020
Next Post
CCD Shuts Down Stores

Cafe Coffee Day (CCD) Shuts Down 280 Stores In First Quarter Of 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Google India Invest Marketing- Next Big Brand

Google Is Planning To Invest $10 Billion In India Over Next 5 To 7 Years

6 months ago
Parle Biscuits- Next Big Brand

Net profit for Parle Biscuits rises 15%,revenue rises 6.4% to Rs 9030 crore

1 year ago
Fair & lovely Rebranding

HUL Decides Is Rebranding ‘Fair & Lovely’,Will Remove Fair From Name

7 months ago
LocalRamu- Next Big Brand

LocalRamu- Market Place For Verified Home Services

6 months ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base
  • Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

Instagram

Follow Me!

Latest News

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.